
201 - 500 employees
Founded 1970
💼 Consulting
📦 Logistics
🏭 Manufacturing
Consulting • Logistics • Manufacturing
Lawo is a global leader in broadcast and media production technology that designs and sells professional audio, video and control systems for live production, OB/mobile trucks, studios, radio and IP-based broadcast infrastructures. The company provides high-end hardware (audio consoles like the mc² series, I/O, routing and conversion platforms such as . edge and Power Core) and a modular software ecosystem (HOME Apps platform, virtual DSPs, virtual mixers and workflow apps) that enable IP migration, remote/at-home production and software-defined broadcast facilities. Lawo also offers support services, training (Lawo Academy), rentals and system integration to broadcasters, venues and production companies.
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201 - 500 employees
Founded 1970
💼 Consulting
📦 Logistics
🏭 Manufacturing
Consulting • Logistics • Manufacturing
Lawo is a global leader in broadcast and media production technology that designs and sells professional audio, video and control systems for live production, OB/mobile trucks, studios, radio and IP-based broadcast infrastructures. The company provides high-end hardware (audio consoles like the mc² series, I/O, routing and conversion platforms such as . edge and Power Core) and a modular software ecosystem (HOME Apps platform, virtual DSPs, virtual mixers and workflow apps) that enable IP migration, remote/at-home production and software-defined broadcast facilities. Lawo also offers support services, training (Lawo Academy), rentals and system integration to broadcasters, venues and production companies.
• Own and grow a portfolio of existing enterprise and tier-one broadcast accounts across North America as the primary commercial and relationship lead • Develop and execute multi-year account strategies aligned with customer business objectives and LAWO’s product and solution roadmap • Build and maintain relationships with executive, engineering, and operational stakeholders • Drive revenue growth through solution expansion, upgrades, and cross-selling across audio, video, control, and IP-based workflows • Identify new use cases and emerging requirements related to IP migration, cloud workflows, virtualization, and remote production • Accurately forecast revenue and manage complex, consultative sales cycles • Identify, qualify, and develop new strategic enterprise accounts with long-term growth potential for LAWO • Execute structured new-account entry strategies, including stakeholder mapping, value positioning, and proof-of-concept alignment • Collaborate with marketing, product management, solution architects, channel partners, and system integrators • Act as the voice of the customer internally, providing feedback on market needs, competitive positioning, pricing strategy, contract negotiation, and large-scale deal structuring
• 10+ years of sales experience in broadcast, media technology, or live production • Proven record of managing and expanding large enterprise or strategic accounts • Proven track record of consistently exceeding sales targets in complex, enterprise-level sales environments • Experience selling premium or mission-critical broadcast solutions to major broadcasters, sports networks, media organizations, or live event producers • Deep understanding of broadcast infrastructure, including IP-based and software-defined production workflows, across audio, video, control, and cloud-enabled environments • Demonstrated success leading long, consultative sales cycles involving complex solutions and multiple technical and business stakeholders • Strong executive presence with the ability to influence senior decision-makers while engaging credibly with engineering and operations teams • Excellent communication, negotiation, and presentation skills • Comfort engaging both C-level and technical stakeholders • Comfortable operating within a matrixed, global organization and collaborating across regions and functions • Knowledge of industry standards such as SMPTE ST 2110, NMOS, and cloud-based media workflows preferred • Skilled in CRM usage, forecasting, and data-driven pipeline and opportunity management • Collaborative, self-motivated, and effective working independently in a remote, global environment • Willingness to travel as required to support strategic accounts and business development efforts
• Competitive Salary and attractive annual bonus • 4 Weeks Vacation, plus 12 Holidays • Employer-sponsored Health Reimbursement Account • Short & Long Term Disability Insurance • 401K with Company Match • Personal growth within an international environment
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💰 $47M Series B on 2022-11
⏰ Full Time
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