Senior Lifecycle Marketing Manager

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $133k - $165k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Leap

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🛡️ Insurance

💼 Consulting

🏥 Healthcare

💰 $1M Venture Round - LEAP HEALTH on 2024-03

Insurance • Consulting • Healthcare

Leap is the only transparent specialty infusion benefit solution for employers. It eliminates hidden drug markups and provides end-to-end coordination of specialty infusion care — from pharmacy sourcing to in-home nursing — to reduce specialty drug costs and simplify the patient experience. Leap serves self-funded employers, brokers/consultants, and patients with a tech-enabled care model that cuts infusion spending, improves engagement, and delivers in-year hard-dollar savings.

📋 Description

• Build and optimize lifecycle journeys across awareness, enrollment, activation, treatment, and ongoing engagement • Define audiences, triggers, messaging, channel strategy, and success metrics • Build, launch, and optimize integrated campaigns across email, SMS, direct mail, landing pages, and employer-owned channels • Develop campaign briefs, messaging frameworks, creative direction, and member-facing copy • Lead lifecycle marketing strategies for new client launches, including timelines, audience strategy, messaging, toolkits, approvals, deployment, and measurement • Manage campaign builds, segmentation, personalization, journey orchestration, QA, deployment, and optimization • Build scalable processes, templates, documentation, and campaign calendars • Lead landing-page strategy, content, and conversion optimization • Execute A/B and multivariate tests and translate results into recommendations • Define and track lifecycle KPIs including enrollment, activation, engagement, conversion, and retention • Partner with data to connect campaign performance to member outcomes • Improve member communications and experiences using member questions, barriers, and behavioral insights • Ensure accuracy, QA, privacy, consent, HIPAA, TCPA, CAN-SPAM, and internal compliance standards • Partner cross-functionally with Client Success, Member Services, Clinical, Product, Data, Sales, Design, Engineering, Legal, and Compliance • Coordinate print and direct-mail vendors, agencies, and technology partners

🎯 Requirements

• 5–7+ years of experience in lifecycle marketing, CRM, retention, growth, member engagement, or a related discipline • Hands-on experience building and executing campaigns • Deep hands-on experience with Braze, Iterable, Customer.io, or a similar lifecycle marketing platform • Experience with journey orchestration, segmentation, personalization, testing, and campaign deployment • Experience building integrated lifecycle programs across email and SMS • Direct mail, landing pages, or other-channel experience strongly preferred • Strong lifecycle marketing knowledge • Excellent writing and editing skills • Strong analytical skills and experience using campaign performance, behavioral data, and experimentation • Experience designing and evaluating A/B and multivariate tests • Excellent project management and organizational skills • Exceptional attention to detail and commitment to quality • Working knowledge of HIPAA, TCPA, CAN-SPAM, consent requirements, and related healthcare communications considerations • Ability to operate in a fast-moving, evolving environment • Ability to collaborate and influence effectively across teams and seniority levels • Healthcare, digital health, specialty pharmacy, benefits, or B2B2C experience nice to have • Experience developing employer-facing communication toolkits, benefits communications, or open enrollment campaigns nice to have • Must be legally authorized to work in the United States • Must answer application questions regarding visa sponsorship and relevant campaign-platform experience

🏖️ Benefits

• Equity / stock options • Competitive total rewards package • Benefits • Equal opportunity employer committed to diversity and inclusion