Director of Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $170k - $210k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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LeapXpert

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📋 Compliance

☁️ SaaS

🤝 B2B

Compliance • SaaS • B2B

LeapXpert is a software platform that enables compliant, governed enterprise messaging across channels like WhatsApp, iMessage, WeChat, SMS, Telegram and Signal, and integrates with Microsoft Teams. It captures and archives conversations for recordkeeping and regulatory compliance, enforces governance and security controls, and automates communication workflows. The platform also provides communication intelligence (LeapXpert Signals and Maxen) to surface insights and productivity guidance, primarily serving regulated enterprises such as financial institutions.

📋 Description

• Own LeapXpert's product marketing strategy, narrative, and positioning across segments, verticals, and personas. • Lead go-to-market planning and execution for product launches and strategic initiatives—from concept to market impact. • Partner with Product on roadmap planning, bringing market and buyer intelligence that shapes decisions, not just follows them. • Define, direct, and continuously improve a fleet of PMM AI agents across competitive monitoring, content creation, and sales asset generation—expanding autonomy while maintaining quality standards. • Own the sales portal and all enablement assets: pitch decks, battlecards, solution briefs, ROI frameworks, demo scripts, and objection guides—often writing these yourself. • Measure impact across all PMM initiatives and drive continuous improvement based on data and field feedback. • Measure the impact of product marketing initiatives and drive continuous improvement. • Define segmentation, personas, and ICP with enough precision that Sales can act on them immediately. • Run sales training and messaging workshops to keep the field sharp and on-message. • Build and execute the customer marketing strategy—lifecycle content, advocacy programs, expansion campaigns—to drive retention and upsell. • Own partner marketing: onboarding and training partner sales teams, building partner-specific enablement materials, and supporting co-sell motions. • Drive customer-facing content: case studies, whitepapers, website copy, webinars, and thought leadership—with a high bar for quality and clarity. • Maintain a sharp competitive intelligence program with deep battlecards the whole GTM org can use.

🎯 Requirements

• 8+ years of product marketing experience in B2B SaaS or enterprise software, with at least 3 years in a senior individual contributor or leadership role. • Proven track record of owning end-to-end product marketing for complex, multi-stakeholder enterprise products—not just executing on someone else’s strategy. • Exceptional writing and storytelling skills: you can write a razor-sharp executive narrative, a detailed solution brief, and a punchy sales one-pager, and you know the difference. • Deep expertise in positioning, messaging, and go-to-market strategy, with the ability to translate complex technical capabilities into clear, buyer-centric value. • Strong understanding of enterprise sales cycles, buying committees, and the nuances of selling into regulated industries. • Hands-on experience creating sales enablement materials that actually get used and drive results. • Demonstrated ability to lead and inspire small teams, contractors, and cross-functional stakeholders without relying on headcount or authority. • Fluency in working with AI tools in a marketing context—whether for content creation, competitive research, workflow automation, or agent orchestration. • Strong competitive research and market analysis skills; you anticipate moves before they happen. • Highly self-directed: you set your own agenda, manage ambiguity well, and consistently deliver without needing to be told what to do next. • Comfortable working across time zones and at the pace of a fast-moving global company.

🏖️ Benefits

• Innovative Culture • Impactful Work • Global Team • Growth Opportunities • Award-Winning Product