Head of Marketing

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Legalist

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

💸 Finance

🤖 Artificial Intelligence

💰 $100M Venture Round on 2019-09

Finance • Artificial Intelligence • Investments

Legalist is a technology-powered investment firm specializing in alternative assets. Founded in 2016 and incubated at Y Combinator, Legalist launched its first fund in 2017. The company manages nearly $1 billion in technology-enabled alternative investments for endowments, foundations, hospitals, insurance companies, and family offices. Legalist employs artificial intelligence to identify investments from public datasets and focuses on providing uncorrelated yield for institutional investors. Their strategies include litigation finance, bankruptcy, and government receivables.

📋 Description

• Develop and drive an integrated marketing strategy that supports Legalist’s business objectives and growth priorities • Partner with leadership to pinpoint opportunities for strengthening our market presence and elevating our brand • Translate business priorities into measurable marketing initiatives spanning brand, content, communications, and digital channels • Establish our marketing priorities and measure effectiveness of initiatives • Own Legalist’s brand across all external marketing materials and communications • Ensure consistent messaging and visual identity across client-facing presentations and digital collateral • Manage relationships with designers, PR partners, and other external parties • Seek out opportunities to increase our brand visibility through PR, media opportunities, and thought leadership • Oversee Legalist’s content strategy including newsletters, our website, thought leadership, and other marketing channels • Work closely with our internal subject matter experts to translate complex legal and financial topics into digestible and compelling content • Own pitch decks, presentations, one-pagers, newsletters, and case studies that support business development efforts • Ensure that our website remains active and reflective of the Legalist brand • Partner with our designers and external website vendors to enhance our website experience • Define KPIs and regularly evaluate marketing performance • Leverage data to identify opportunities and improve our marketing effectiveness • Build reporting that gives leadership clear visibility into marketing performance and business impact

🎯 Requirements

• 8-15 years of B2B marketing experience, ideally within asset management, financial services, legal, fintech, or another relationship-driven industry • Strong preference for experience in content creation and brand marketing in the fintech, legal, or asset management space • Experience owning a marketing function in a growing company, or leading marketing in a lean environment • Strong marketing background, including brand marketing, content, communications, and PR • Experience managing websites, creating marketing collateral, pitch decks, presentations, newsletters, and email marketing • Comfortable working with data to evaluate effectiveness and guide future strategy • Strong project management skills with the ability to balance multiple priorities in a fast-paced environment • Excellent communication skills with experience partnering directly with senior leadership • Builder mindset with a willingness to roll up your sleeves and execute.

🏖️ Benefits

• Flexible work arrangements