Director of Distribution Channel Development

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Lely

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1948

🌾 Agriculture

🔧 Hardware

☁️ SaaS

Agriculture • Hardware • SaaS

Lely is an international family-owned agricultural technology company that designs and supplies automated solutions for dairy farming. Lely provides a range of products and services covering automatic milking (milking robots such as Astronaut and Astronaut Max, Dairy XL, Meteor), automatic feeding systems (Vector, Juno, Calm calf feeder), manure management robots (Discovery Collector, Discovery Scraper, Sphere), barn equipment (Grazeway, Luna, Cosmix, hoof baths, cow brushes, milk cooling tanks), farm management software (Horizon Hub) and related services including technical support, consumables and pre-owned equipment. The company focuses on cow welfare, farm efficiency and data-driven herd management across the full lifecycle from calf to adult, and operates Lely Centers worldwide to support farmers.

📋 Description

• Define and lead the strategic vision for the Lely Center dealer network. • Design and optimize the dealer network strategy, including market expansion, channel structure, and partner segmentation. • Lead the identification, selection, and strategic onboarding of high-impact dealer partners. • Cultivate executive-level partnerships with dealer principals. • Establish and govern a comprehensive dealer performance framework. • Drive cross-functional alignment across Sales, Marketing, Operations, Finance, and Product leadership. • Own and evolve the commercial framework for dealer partnerships. • Leverage market intelligence and competitive insights to shape channel strategy. • Architect and implement a best-in-class dealer performance and incentive model. • Oversee and continuously enhance the end-to-end dealer lifecycle. • Champion consistent communication of enterprise strategy across the dealer network. • Lead enterprise-level business reviews with key dealer partners. • Own the financial planning and performance of the dealer development function. • Build and lead a high-performing dealer development organization. • Provide executive oversight of Lely-owned Centers. • Ensure enterprise compliance and risk management across the dealer network.

🎯 Requirements

• Bachelor’s degree in business, Agriculture, Engineering, or related field required. • MBA or advanced degree strongly preferred (especially for strategic, financial, and leadership depth) • 10+ years of progressive experience in dealer network management, channel development, or commercial leadership. • 5+ years in senior leadership roles, leading multi-level teams and influencing across functions. • Proven track record of developing and executing channels or go to market strategies at scale. • Experience managing dealer/distributor networks, franchise models, or indirect sales channels. • Demonstrated success in driving revenue growth, profitability, and network performance improvement.

🏖️ Benefits

• Health insurance • Retirement plans • Professional development opportunities