Director, Audience & Ad Solutions – GTM

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $156k - $231k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Life360

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

👥 B2C

📡 Telecommunications

💰 Post-IPO Equity on 2022-11

B2C • Safety • Telecommunications

Life360 is a leading family safety app that offers a comprehensive suite of services for location and digital safety. With Life360, users can effortlessly share their location, track their phones, and manage driving safety measures, including crash detection and 24/7 roadside assistance. The app includes features for digital safety, such as identity theft protection and SOS alerts, ensuring protection and prevention for each family member. Life360's plans, which include free, Gold, and Platinum options, are designed to accommodate various needs, offering peace of mind with advanced safety and coordination tools. The app is trusted by millions of users and is highly rated on app stores for its efficiency and reliability in connecting family members and ensuring their safety.

📋 Description

• Own End-to-End Product GTM Strategy and Execution. Define and drive the full go-to-market motion for Life360 Ads products, from pre-launch readiness through field activation and adoption. That means building the GTM plan, setting the launch calendar, coordinating cross-functional go/no-go readiness across Product, Marketing, Sales, and Legal, and making sure every new product or solution hits the market with a crisp narrative, trained sellers, and the tools they need to win from day one. • Influence the Ads Product Roadmap. Partner with Product and Sales leadership to represent the voice of the advertiser and seller in roadmap discussions, bringing competitive analysis, vertical market trends, and closed-loop feedback that shapes prioritization and direction. • Build Verticalized, Outcomes-Oriented Solutions. Translate product capabilities into solutions designed around specific verticals (retail, QSR, auto, CPG, etc.) and tied to real advertiser outcomes like store visits, purchase lift, and household reach. Make the pitch obvious and the value undeniable. • Drive Sales Enablement. Define what sellers need to win and build the infrastructure to get it to them: training, narratives, vertical solution packaging, and collateral that actually gets used in the field. Set the standard and measure what works.

🎯 Requirements

• 12+ years in digital advertising, with significant leadership experience in product marketing, solutions, GTM, or ad product strategy at a scaled ads platform. • Proven track record operating as a senior cross-functional leader across Product, Marketing, Sales, and Legal. You align stakeholders with different incentives and different languages, at the director level. • Experience building verticalized ad solutions or outcomes-based products (store visits, foot traffic, purchase lift, household audiences) from the ground up, not inheriting a playbook. • Strong product sensibility paired with commercial acumen. You understand how products get built and how they get sold, and you move fluently between both conversations. • A history of influencing roadmap direction, not just executing against it. • Track record of building GTM strategy and sales solutions from scratch. • People leadership experience. You’ve built and developed teams and you know what good looks like. • Strong communicator who turns complexity into clarity for both technical and commercial audiences. • Comfortable moving fast with incomplete information. You drive toward resolution, you don’t wait for perfect. • Experience developing joint business plans or strategic partnership frameworks with major advertisers or agencies. • Bachelor’s degree required; MBA or equivalent a plus.

🏖️ Benefits

• Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Flexible PTO, 13 company-wide days off throughout the year • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products