Site Optimization Manager

🔥 1 minute ago

🌐 United States, Canada – Remote

infoinfo

💵 $121k - $178.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Logo of Life360

Life360

201 - 500 employees

Founded 2008

👥 B2C

📡 Telecommunications

💰 Post-IPO Equity on 2022-11

B2C • Safety • Telecommunications

Life360 is a leading family safety app that offers a comprehensive suite of services for location and digital safety. With Life360, users can effortlessly share their location, track their phones, and manage driving safety measures, including crash detection and 24/7 roadside assistance. The app includes features for digital safety, such as identity theft protection and SOS alerts, ensuring protection and prevention for each family member. Life360's plans, which include free, Gold, and Platinum options, are designed to accommodate various needs, offering peace of mind with advanced safety and coordination tools. The app is trusted by millions of users and is highly rated on app stores for its efficiency and reliability in connecting family members and ensuring their safety.

📋 Description

• Monitor site performance and proactively surface regressions, anomalies, and emerging trends with diagnosis, business context, and recommended actions • Identify conversion optimization opportunities using quantitative funnel data, session recordings, heatmaps, and usability findings • Partner with Analytics to define measurement requirements and track KPIs including CVR, funnel step drop-off, AOV, and session quality • Own daily web A/B and multivariate testing operations, including scoping, configuration, builds, QA, traffic allocation, and post-test documentation • Maintain and groom the live experiment backlog with the Director • Analyze test results, evaluate statistical significance, size revenue impact, and produce readouts for go/no-go decisions • Manage personalization campaign operations, segment-to-experience workflows, creative coordination, and lift tracking • Partner with Product, Engineering, Marketing, and Analytics on experimentation platform configuration, feature flag governance, event instrumentation QA, and tagging validation • Execute site optimization across experimentation, personalization, and content updates using CMS, commerce platforms, and no-code/low-code tools • Translate performance insights into recommendations and contribute findings to weekly and monthly business reviews • Contribute to financial modeling by sizing expected lift and reconciling actuals to projections • Document experimentation best practices and maintain the team's testing Confluence

🎯 Requirements

• 4–6 years of experience in eCommerce or digital analytics • At least 2 years of hands-on ownership of an experimentation program in a fast-paced commercial environment • Ideally experience within a hardware + subscription business • Proficiency with Statsig or an equivalent experimentation platform such as Optimizely, VWO, Adobe Target, or Dynamic Yield • Hands-on experience building and QA'ing tests • Familiarity with headless commerce architectures, CMS, BigCommerce, and Contentful • Proficiency with GA4, Amplitude, or a comparable analytics platform • Ability to write SQL • Experience building and maintaining dashboards in Looker, Tableau, or similar tools • Understanding of experimentation statistics • Experience with personalization tools and segment-based targeting • Experience leveraging AI-powered tools for analysis, customer behavior patterns, experimentation hypotheses, and operational efficiency • Detail-oriented project management abilities • Ability to run multiple tests simultaneously and maintain documentation • Ability to collaborate with Product, Engineering, UX/UI, Site Merchandising, and Analytics teams • Ability to translate performance data into plain-language insights • Bachelor's degree or equivalent

🏖️ Benefits

• Total compensation includes Restricted Stock Units (RSUs) • Medical, dental, vision, life and disability insurance plans (100% paid for US employees) • Supplemental medical and dental plans for Canadian employees • 401(k) plan with company matching program in the US • RRSP with DPSP plan for Canadian employees • Paid parental leave • Mental Wellness Program and Employee Assistance Program (EAP) • Flexible PTO • Companywide holidays • Summer and winter shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership and Tile trackers

Apply Now

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