Director, Brand Strategy – Partnerships

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $170k - $215k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

🦅 H1B Visa Sponsor

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👻 Ghost score 20%

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LifeStance Health

5001 - 10000 employees

💼 Consulting

🛡️ Insurance

🏥 Healthcare

💰 Private Equity Round on 2016-12

Consulting • Insurance • Healthcare

LifeStance Health is a provider of comprehensive mental health services, offering care through in-person and telehealth appointments for various mental health conditions such as anxiety, depression, ADHD, and more. With a large network of licensed clinicians, including psychiatrists, psychologists, and therapists, LifeStance Health tailors care plans to fit individual needs. The company accepts a wide range of insurance plans, making mental health care accessible to a broad audience. Services include therapy, psychiatric evaluations, medication management, and psychological testing across numerous states.

📋 Description

• Lead the development and evolution of LifeStance Health’s enterprise brand strategy, positioning, narrative, and messaging architecture • Translate business priorities into brand strategies supporting consumer growth, clinician relevance, referral confidence, recruiting, business development, reputation, and stakeholder trust • Partner with marketing, clinical, operations, people, business development, M&A, and executive stakeholders • Develop audience-specific brand strategies for patients, clinicians, teammates, referral partners, recruits, payors, community partners, and external stakeholders • Own enterprise brand governance, standards, usage, guidelines, messaging frameworks, visual and verbal identity standards, and decision-making processes • Lead brand architecture for specialty services, partnerships, de novos, M&A activity, service-line expansion, and future growth initiatives • Oversee creative services strategy, prioritization, workflows, execution, and quality standards • Lead scalable creative systems, campaign assets, templates, toolkits, and branded materials • Develop and lead branded partnership and sponsorship strategy across healthcare, mental health, employer, community, consumer, and out-of-category opportunities • Evaluate sponsorships, collaborations, thought leadership opportunities, and strategic relationships • Translate brand strategy into campaign platforms, activation plans, creative briefs, audience segmentation, and market-level storytelling • Collaborate with performance marketing, content, PR, social, reputation, field, People/Talent, M&A, clinical, and communications teams • Establish brand health measurement frameworks and connect brand activity to business outcomes • Develop executive-facing reporting and use research, insights, and performance data to optimize strategy, creative execution, and partnership activation

🎯 Requirements

• 10+ years of experience in brand strategy, brand management, integrated marketing, creative strategy, or brand experience • Experience leading enterprise brand strategy in a complex, multi-site, multi-market, or matrixed organization • Qualified candidates must be legally authorized to be employed in the United States • Experience in healthcare, behavioral health, consumer health, retail health, or a similarly regulated category strongly preferred • Ability to build and govern brand systems across multiple audiences, channels, markets, and stakeholders • Experience managing creative teams, agencies, production partners, or cross-functional creative workflows • Experience developing or activating strategic partnerships, sponsorships, or branded collaborations • Strong executive communication skills and ability to influence senior stakeholders • Ability to translate strategy into clear recommendations • Ability to balance strategic vision with operational execution • Strong understanding of consumer behavior, brand health, reputation, content strategy, digital experience, and integrated campaign development • Ability to operate in a fast-paced, growth-oriented environment with evolving priorities • Awareness, inclusivity, sensitivity, humility, and experience working with individuals from diverse backgrounds • Must be able to sit, stand, bend, talk, hear, and walk • Must be able to lift and/or move objects up to 25 pounds • Specific vision abilities including close, distance, color, peripheral, and depth vision, and ability to adjust focus

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • AD&D insurance • Short- and long-term disability insurance • Life insurance • 401k retirement savings with employer match • Paid parental leave • Paid time off • Holiday pay • Employee Assistance Program • Annual bonus potential • Long-term incentive plan eligibility

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