Director, Brand Strategy – HCP Engagement, Rare Neurology

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $186.5k - $278.9k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Otsuka Pharmaceutical Companies (U.S.)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💊 Pharmaceuticals

🏥 Healthcare

🧬 Biotechnology

Pharmaceuticals • Healthcare • Biotechnology

Otsuka Pharmaceutical Companies (U. S. ) is a prominent player in the pharmaceutical manufacturing industry, dedicated to creating innovative products for better health worldwide. The company comprises two main entities: Otsuka America Pharmaceutical, Inc. (OAPI), which is focused on commercializing Otsuka-discovered and in-licensed products in North America, and Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC), which specializes in the clinical development and global registration of innovative healthcare solutions, particularly in the field of neuroscience.

📋 Description

• Lead the integrated annual brand plan and branded HCP strategy and execution system • Lead product positioning, HCP segmentation, claims strategy, and branded HCP launch asset development before approval • Own branded HCP strategy, content, promotion, peer-to-peer programs, congresses, field tools, budget, and performance after approval • Lead branded HCP execution through launch and lifecycle, updating messages as data and labeling evolve • Develop brand positioning, launch narrative, and claims strategy across label scenarios • Define HCP audience segmentation and engagement strategy for specialists and referring clinicians • Direct agency-of-record branded workstreams and manage the branded asset pipeline through MLR review • Build product and HCP digital experiences, including websites, CRM programs, and media plans • Develop field launch tools and readiness materials • Lead annual brand planning, budget recommendations, agency direction, HCP promotion, and coordinated channel execution • Optimize performance using channel and engagement analytics • Partner with TLL, Account Managers, Medical Affairs, Market Access, HEOR, Regulatory, Legal, and cross-functional launch teams • Translate branded HCP priorities into integrated channel plans, data and technology requirements, execution roadmaps, and performance measures • Co-lead the advertising Agency of Record relationship • Lead congress strategy, budget, and execution • Lead branded HCP peer-to-peer programs following approval • Represent branded HCP strategy in cross-functional launch planning and coordinate priorities across functions

🎯 Requirements

• 10–12 years of commercial experience in the US pharmaceutical industry • Expertise in HCP marketing, new product launches, access, and market analysis • Strong leadership, communication, presentation, and business partnering abilities • Prior rare disease commercialization experience required • Neurology, neuromuscular, or genetically defined population experience strongly preferred • Demonstrated pre-launch and launch leadership, including brand building before approval and within pre-approval promotional boundaries • Demonstrated success developing and executing marketing strategy, agency management, market research, and forecasting • MBA or relevant graduate degree preferred • Up to 30% travel based on business needs

🏖️ Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage • Company-provided basic life insurance • Accidental death and dismemberment insurance • Short-term and long-term disability insurance • Tuition reimbursement • Student loan assistance • Generous 401(k) match • Flexible time off • Paid holidays • Paid leave programs • Other company-provided benefits • Up to 30% travel based on business needs