Director, Brand Strategy – HCP Engagement, Rare Neurology

🕒 September 22

🇺🇸 United States – Remote

💵 $186.5k - $278.9k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 2%

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Otsuka Pharmaceutical Companies (U.S.)

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1001 - 5000 employees

💊 Pharmaceuticals

🏥 Healthcare

🧬 Biotechnology

Pharmaceuticals • Healthcare • Biotechnology

Otsuka Pharmaceutical Companies (U. S. ) is a prominent player in the pharmaceutical manufacturing industry, dedicated to creating innovative products for better health worldwide. The company comprises two main entities: Otsuka America Pharmaceutical, Inc. (OAPI), which is focused on commercializing Otsuka-discovered and in-licensed products in North America, and Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC), which specializes in the clinical development and global registration of innovative healthcare solutions, particularly in the field of neuroscience.

📋 Description

• Lead the integrated annual brand plan and branded HCP strategy and execution system • Lead product positioning, HCP segmentation, claims strategy, and branded HCP launch asset development before approval • Own branded HCP strategy, content, promotion, peer-to-peer programs, congresses, field tools, budget, and performance after approval • Lead branded HCP execution through launch and lifecycle, updating messages as data and labeling evolve • Develop brand positioning, launch narrative, and claims strategy across label scenarios • Define HCP audience segmentation and engagement strategy for specialists and referring clinicians • Direct agency-of-record branded workstreams and manage the branded asset pipeline through MLR review • Build product and HCP digital experiences, including websites, CRM programs, and media plans • Develop field launch tools and readiness materials • Lead annual brand planning, budget recommendations, agency direction, HCP promotion, and coordinated channel execution • Optimize performance using channel and engagement analytics • Partner with TLL, Account Managers, Medical Affairs, Market Access, HEOR, Regulatory, Legal, and cross-functional launch teams • Translate branded HCP priorities into integrated channel plans, data and technology requirements, execution roadmaps, and performance measures • Co-lead the advertising Agency of Record relationship • Lead congress strategy, budget, and execution • Lead branded HCP peer-to-peer programs following approval • Represent branded HCP strategy in cross-functional launch planning and coordinate priorities across functions

🎯 Requirements

• 10–12 years of commercial experience in the US pharmaceutical industry • Expertise in HCP marketing, new product launches, access, and market analysis • Strong leadership, communication, presentation, and business partnering abilities • Prior rare disease commercialization experience required • Neurology, neuromuscular, or genetically defined population experience strongly preferred • Demonstrated pre-launch and launch leadership, including brand building before approval and within pre-approval promotional boundaries • Demonstrated success developing and executing marketing strategy, agency management, market research, and forecasting • MBA or relevant graduate degree preferred • Up to 30% travel based on business needs

🏖️ Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage • Company-provided basic life insurance • Accidental death and dismemberment insurance • Short-term and long-term disability insurance • Tuition reimbursement • Student loan assistance • Generous 401(k) match • Flexible time off • Paid holidays • Paid leave programs • Other company-provided benefits • Up to 30% travel based on business needs

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