Director of Brand Strategy – Business Growth

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OLLY PBC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

💰 Series B on 2016-06

Healthcare • Food & Beverage • Wellness

OLLY PBC is a company that offers a wide range of health and wellness products, including vitamins, supplements, and nutraceuticals. Their product line is designed to support various health needs such as sleep, mood, beauty, women's health, immune support, cognitive health, and more. OLLY products are available in different forms like gummies, softgels, and dissolvable tablets. The company's focus on incorporating beneficial ingredients such as probiotics, omega-3, collagen, and various vitamins highlights their commitment to promoting holistic well-being. OLLY also emphasizes its social impact and sustainability efforts, aligning with their mission to make wellness easy and accessible for everyone.

📋 Description

• Lead and develop OLLY's Brand Strategy team and build a high-performing organization • Coach and develop segment leaders, establishing accountability, strategic rigor, and cross-functional leadership • Partner with Brand Managers to develop segment growth strategies using consumer insights, category dynamics, marketplace trends, and business objectives • Identify growth opportunities, barriers, and strategic choices across OLLY's portfolio • Serve as steward of the OLLY brand across Marketing, Media, Commercial, Finance, Operations, Supply Chain, and Innovation • Connect functional strategies into an integrated brand and business growth plan • Own business performance across revenue, share, household penetration, velocity, distribution, repeat, pricing, mix, and profitability • Diagnose performance drivers, identify opportunities and risks, establish KPIs, and evolve strategies based on results • Partner with the VP of Brand Strategy & Innovation on high-impact cross-functional projects and special initiatives • Provide structured problem-solving, strategic analysis, and leadership to move priorities from concept to action • Serve as a trusted thought partner to the VP of Brand Strategy & Innovation and connector across the organization • Build alignment around priorities, drive data- and consumer-insight-based decision-making, and focus teams on high-impact initiatives

🎯 Requirements

• 14+ years of experience across brand management, brand strategy, business strategy, commercial strategy, general management, or growth leadership • Ideally, experience in ecommerce and media • Strong brand and consumer thinking • Commercial and financial acumen • Experience translating insights into growth strategies that drive business performance • Experience partnering across Marketing, Media, Sales, Finance, Operations, Supply Chain, and Innovation • Strong understanding of forecasting, demand planning, annual business planning, and portfolio management processes • Ability to connect consumer insights, brand health, commercial performance, and financial results to inform growth strategies and business decisions • Proven ability to influence senior leaders and align cross-functional teams around a common vision, priorities, and growth agenda • Demonstrated success leading and developing high-performing teams • Ability to move between long-term strategic planning, complex problem-solving, and detailed business analysis • Proven ability to lead ambiguous, cross-functional initiatives and drive high-impact projects from insight to execution • Highly collaborative, curious, commercially minded, and action-oriented • Must be authorized to work in the United States without sponsorship

🏖️ Benefits

• Opportunity to work with an intelligent, inspiring, and extraordinarily fun team • 100% employer-paid premiums for employee-only medical, dental and orthodontics, and vision insurance • 4 weeks PTO • Paid holidays • 12 Mental Health Days per year • 100% paid parental leave • Fertility and adoption benefits • Annual bonus • 401(k) plan with employer match • Hybrid work stipend • Wellness stipend • Cell phone stipend • Free product • Company offsites 4 times per year