Director, Brand Marketing

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $160k - $180k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 0%

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Nutrafol

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 $35M Series B on 2019-04

Healthcare • Food & Beverage • Consulting

Nutrafol is a leading provider of hair growth supplements, known for its dermatologist-recommended, science-backed approach to whole-body wellness and hair health. Their diverse range of products is clinically tested and formulated to meet the needs of both men and women across different age groups and lifestyle choices, including options for those experiencing postpartum and menopausal changes. Nutrafol's offerings target key root causes of hair thinning, such as stress, hormones, and nutrition, with formulas that focus on comprehensive hair wellness. They emphasize the importance of understanding individual bio-specific needs and offer a personalized growth plan advisor through naturopathic doctors, ensuring visible results and overall wellness benefits.

📋 Description

• Build and launch the brand story for new product innovations • Own brand strategy, positioning, narrative, consumer understanding, research, naming, and innovation insights • Bring consumer insight and brand perspective into product pipeline, proposition, format, range, claims, and sequencing decisions • Own approved claims expression and protect brand credibility across consumer-facing touchpoints • Build launch plans across DTC, Amazon, and Pro with Growth, Marketplaces, CX, and Pro Marketing • Ensure launch readiness and in-market performance against product availability dates • Own innovation pricing above the annual margin floor set with Finance • Lead annual and quarterly brand plans, campaign and content ideation, and social narrative • Set brand direction for partnerships, collaborations, and external voices • Manage the new product innovation brand marketing budget • Align cross-company teams to one plan and clarify decision ownership • Deliver consumer, positioning, and go-to-market updates to Unilever and Nutrafol leadership • Surface risks and dependencies early • Track post-launch performance and apply learnings to future innovation • Build trust across cross-functional teams

🎯 Requirements

• 8–12 years of brand management, brand marketing, or innovation marketing at a high-growth brand; hair care, beauty, or science-led consumer health preferred • DTC experience is required • Track record taking a product from concept to market alongside R&D, regulatory, and supply chain • Proven ability to build integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct response • Strong commercial and go-to-market instincts across DTC, e-commerce, and omnichannel, including pricing • Comfortable working between an entrepreneurial brand and a large matrixed organization, aligning partners without formal authority • Fluent in segmentation and quantitative and qualitative consumer insight • Sharp judgment on claims, positioning, and premium experience • Entrepreneurial and self-directed; hands-on approach • Exceptional written and verbal communication • Low ego, high ownership, and ability to energize a dispersed team

🏖️ Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits