Consumer Brand & Marketing Leader

🔥 15 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Achieve Life Sciences

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

💊 Pharmaceuticals

🧬 Biotechnology

Pharmaceuticals • Biotechnology

Achieve Life Sciences is a late-stage specialty pharmaceutical company focused on developing cytisinicline as a treatment for nicotine dependence (smoking and vaping cessation). The company is advancing cytisinicline through Phase 2 and Phase 3 ORCA trials and has submitted an NDA; its clinical program targets nicotinic receptors to reduce withdrawal and smoking satisfaction, with the goal of providing a new FDA-approved treatment option for tobacco and nicotine dependence.

📋 Description

• Support Achieve Life Sciences’ U.S. launch of cytisinicline, a treatment for nicotine dependence • Build consumer brand and marketing capabilities for the launch • Develop brand strategy, positioning, messaging, creative direction, and campaign execution • Develop and steward brand platforms, pillars, messaging frameworks, and foundational brand materials • Build cohesive visual and verbal brand identities and maintain brand guidelines • Translate research, competitive insights, and consumer segmentation into creative and marketing strategies • Develop and execute omnichannel consumer marketing across paid, owned, and earned channels • Build consumer campaigns from strategic brief through creative development and execution • Support pre-launch brand development and prepare consumer marketing programs for launch • Develop DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategies • Work with agencies, creative partners, freelancers, and research firms • Create consumer-friendly messaging from complex clinical or scientific information • Provide creative direction and feedback across visual and verbal creative • Build and manage consumer content strategies and editorial calendars • Develop omnichannel patient experiences from awareness through treatment access and adherence • Design cohesive, intuitive, conversion-oriented consumer journeys and digital experiences • Manage claims, approved messaging, brand standards, and regulatory content across internal teams and external partners • Maintain brand consistency across HCP and consumer audiences

🎯 Requirements

• Experienced consumer marketer with experience building brands, developing consumer messaging, and bringing products to market in regulated healthcare environments • Experience translating brand strategy, positioning, and brand personality into messaging, creative direction, and campaign execution • Experience developing and stewarding brand platforms, brand pillars, messaging frameworks, and foundational brand materials • Experience building cohesive brand identities, including visual systems, voice and tone, and brand guidelines • Experience turning research, competitive insights, and consumer segmentation into actionable creative and marketing strategies • Experience developing and executing omnichannel consumer marketing across paid, owned, and earned channels • Experience building consumer campaigns from strategic brief through creative development and execution • Experience supporting pre-launch brand development and preparing consumer marketing programs for launch • Experience developing DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategies • Experience working with agencies, creative partners, freelancers, and research firms • Strong copywriting and storytelling skills • Ability to create compelling, on-brand messaging across digital, social, web, advertising, and long-form content • Ability to translate complex clinical or scientific information into accurate, differentiated, engaging consumer-friendly messaging • Experience providing creative direction and feedback across visual and verbal creative • Experience building and managing consumer content strategies and editorial calendars • Experience developing omnichannel patient experiences from brand awareness through treatment access and adherence • Experience designing cohesive, intuitive, conversion-oriented consumer journeys and digital experiences • Experience developing consumer brands and campaigns in pharmaceutical, biotech, consumer health, or similarly regulated environments • Deep familiarity with FDA promotional requirements and MLR/PRC review processes • Experience managing claims, approved messaging, brand standards, and regulatory content across internal teams and external partners • Experience maintaining brand consistency across HCP and consumer audiences • Firsthand consumer launch experience, including building a brand before or around FDA approval • Experience involving stigma, behavioral health, addiction, or complex consumer segmentation is of interest • Experience with telehealth, digital health, patient platforms, or other consumer-facing healthcare technologies is a plus