Lifecycle Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $104k - $155k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Lime

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

📦 Logistics

💼 Consulting

✈️ Travel

💰 $418M Convertible Note on 2021-11

Logistics • Consulting • Travel

Lime is a transportation company that provides shared electric scooters and bikes in urban areas, making it easy for users to travel short distances. With a focus on safety, sustainability, and community, Lime aims to offer an eco-friendly alternative to traditional transportation methods. Users can easily locate and rent vehicles through the Lime app, promoting responsible riding and parking practices to enhance the urban mobility experience.

📋 Description

• Own and drive lifecycle campaigns end to end • Architect cross-channel lifecycle strategy based on macro business goals • Build complex workflows inside Braze • Own final data science analytics for lifecycle campaigns • Design, execute, and measure Multi-Armed Bandit experiments • Optimize content, send times, and offer allocations using real-time user feedback loops • Partner with Data Science on behavioral clustering and advanced segmentation models • Leverage RFM, predictive churn, and lifetime value modeling for personalized user journeys • Design, build, test, and iterate onboarding, activation, churn prevention, and dormancy recovery flows • Design custom attributes, event nesting, data infrastructure, and user journey edge cases • Manage JIRA ticket structures, asset pipelines, and localization coordination • Align cross-functional dependencies across Product, Data Science, and Creative teams

🎯 Requirements

• 4+ years of dedicated lifecycle or growth marketing experience in a fast-paced B2C environment • Strong conceptual and practical comfort with data science methodologies • Understanding of exploration vs. exploitation in Multi-Armed Bandits • Understanding of clustering algorithms, such as k-means • Understanding of measuring statistical significance across rolling algorithmic tests • Deep, hands-on technical proficiency with enterprise CRM engines • Braze experience strongly preferred, including Liquid personalization, Canvas, API triggers, and Connected Content • Strong marketing analytics background • High proficiency with Tableau and Looker • Strong spreadsheet modeling skills • Experience navigating and managing JIRA-style ticketing frameworks • Bachelor's degree in Marketing, Operations Research, Business, Economics, or related field (preferred) • SQL and Python skills (nice to have) • Candidates must reside and work remotely from the United States

🏖️ Benefits

• Choice of medical, dental, and vision plans • Company-paid life and disability insurance • Company-funded mental health benefits • 401(k) plan with pre-tax and Roth options • Health Savings Account (HSA) with a monthly company contribution • Paid parental leave for birthing and non-birthing parents • Fertility and family-forming benefits • Unlimited vacation • Paid leaves • 10 company holidays • Complimentary use of Lime vehicles in participating cities • Monthly phone allowance • Dedicated learning and development days • Access to One Medical, Wellhub, and Headspace • Discretionary annual performance bonus opportunities • Equity, subject to applicable plan terms and eligibility requirements