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Channel Director

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 10%

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Logo of MrBeast

MrBeast

51 - 200 employees

Founded 2018

🛍️ eCommerce

☁️ SaaS

🤝 B2B

eCommerce • SaaS • B2B

MrBeast is associated with the Linkpop tool, a mobile-first, customizable link in bio service powered by Shopify, allowing users to turn their social media profiles into monetizable storefronts. It enables creators, influencers, and brands to showcase and sell products directly through their social media bios, integrating seamless Shopify checkout processes. Linkpop provides analytics and customization options to enhance brand presence and sales conversion, supporting additional revenue streams like merchandise sales, dropshipping, and affiliate promotions. This tool is particularly efficient for creators looking to optimize their social media engagement into actionable sales paths, enabling users to track performance and manage links across platforms efficiently.

📋 Description

• Own the P&L of WatchTime Studios channels, including revenue performance, per-video costs, margin targets, and team overhead • Partner with the Head of Content to own channel creative direction and execute the content strategy, calendar, and release cadence • Oversee the full lifecycle of content from concept through release, using performance data to optimize content strategy over time • Partner with cross-functional teams on publishing execution across platforms and use performance data to continuously optimize and iterate • Set and deliver channel performance goals across views, retention, click-through, audience growth, and revenue • Analyze channel performance and provide data-backed recommendations to the Head of Content to inform content strategy • Partner with production and post-production teams to keep videos on schedule, on budget, and at the expected quality bar • Oversee channel team members, including Creative Directors and Producers, and guide the output of production staff in close partnership with the Head of Production • Collaborate with cross-functional Beast Industries teams on monetization and brand integrations without compromising content quality

🎯 Requirements

• 10+ years of experience in digital video or creator-led content, including direct ownership of the performance of one or multiple YouTube or social media channels • Experience owning a P&L or budget for a content business, with accountability for both revenue and costs • A demonstrated track record of growing YouTube or social media channels, supported by measurable results • Deep working knowledge of YouTube analytics, packaging, and platform ranking signals • Strong editorial judgment and the ability to articulate why a video will or will not work before it is made • Experience overseeing content teams and managing production budgets • Comfort making fast decisions with incomplete data and being accountable for outcomes

🏖️ Benefits

• Competitive Salary • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance • Company contributions to employee Health Savings Accounts (HSA) • 401k Plan with Safe Harbor company-matching • Flexible vacation policy and paid company holidays • Company-provided technology package • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

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