Social Media Strategy Manager

🔥 20 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

🦅 H1B Visa Sponsor

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LivaNova

1001 - 5000 employees

🏭 Manufacturing

🏥 Healthcare

🧬 Biotechnology

Manufacturing • Healthcare • Biotechnology

LivaNova is a global medical technology company built on nearly five decades of experience and a relentless commitment to improve the lives of patients around the world. With a focus on medical devices, neuromodulation, and cardiac surgery, LivaNova offers advanced technologies and breakthrough treatments that provide meaningful solutions for patients, healthcare professionals, and healthcare systems. Headquartered in London and active in over 100 countries, LivaNova emphasizes bringing both clinical and economic value to its customers, being recognized as a market leader in cardiopulmonary and neuromodulation solutions.

📋 Description

• Lead enterprise social media planning, publishing, and day-to-day management across LivaNova's corporate social channels • Define channel-specific strategies, including platform mix, content approach, and audience targeting • Monitor engagement and social conversations, manage community interactions, and identify reputational or compliance risks for escalation • Partner with stakeholders to source, adapt, and amplify content across channels, including paid-support opportunities • Maintain a unified organizational content calendar spanning news, announcements, executive content, campaigns, and social • Coordinate social content with company announcements, press activity, and external communications priorities • Connect Communications, Marketing, Innovation, and other stakeholders on content planning and social strategy • Support cross-functional planning meetings and keep the content calendar current • Support executive, subject-matter expert, and clinical leader social content, including LinkedIn posts and thought-leadership opportunities • Track and report social performance, including engagement, reach, follower growth, and Share of Voice • Translate performance data into clear recommendations • Apply accessible and inclusive social media practices, including clear copy, captions, alt-text guidance, and platform-appropriate formatting • Manage external vendor relationships and contracts supporting social media work • Stay current on industry trends, platform developments, algorithm changes, and emerging social media best practices in healthcare and medtech • Bring a strategic perspective to social content's contribution to LivaNova's brand reputation while remaining hands-on with execution

🎯 Requirements

• 4–7+ years managing enterprise or organizational social media accounts • Experience setting direction for social channels and a strong track record on LinkedIn and other major platforms • Strong writing and editing skills, including translating complex clinical or scientific content into clear, engaging copy for diverse audiences • Experience managing or contributing to a cross-functional content calendar, ideally alongside communications, PR, or external affairs • Comfortable working in a regulated industry; familiarity with Medical, Legal, Regulatory review processes, claims discipline, adverse event awareness, and content accuracy expectations, or ability to learn them quickly • Strong organizational and project management skills • Proficiency with social media management, listening, and analytics tools • Ability to work across functions and levels with clinicians, executives, and marketing teams • Preferred: background in medical device, pharmaceutical, or healthcare communications • Preferred: experience alongside or embedded within an external or corporate communications function • Preferred: experience supporting thought leadership, expert content, or employee advocacy efforts • Preferred: familiarity with investor relations or public affairs content • Preferred: video or multimedia content experience

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