Senior Software Engineer – Digital Marketing

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🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $128.5k - $179.9k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Live Oak Bank

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🏥 Healthcare

🍽️ Food & Beverage

🛡️ Insurance

💰 $75M Private Equity Round on 2014-08

Healthcare • Food & Beverage • Insurance

Live Oak Bank is a fully digital bank that offers a wide range of banking products and services to both businesses and individuals. The bank specializes in high-yield savings accounts, certificates of deposit (CDs), and a variety of business loans such as SBA and USDA loans. They emphasize competitive interest rates and digital accessibility, allowing customers to manage their finances without physical branches. As an FDIC-insured institution, Live Oak Bank is committed to providing reliable and secure banking solutions. Additionally, they focus on personalized banking experiences by connecting directly with clients to tailor loan strategies that meet individual business needs.

📋 Description

• Serve as the technology partner for the Digital Marketing team, translating marketing objectives into scalable technical solutions • Design, develop, and support digital marketing technology platforms, integrations, and data flows • Enhance multi-touch attribution, conversion tracking, customer journey analytics, and marketing effectiveness reporting • Develop web analytics implementations, tagging strategies, event tracking frameworks, and digital data collection standards • Ensure marketing and customer behavioral data is accurately captured, governed, and accessible • Integrate analytics platforms, CRM systems, customer data platforms, experimentation tools, advertising technologies, and marketing automation platforms • Improve data quality, observability, automation, and reporting across the digital marketing ecosystem • Optimize customer acquisition, engagement, retention, and conversion strategies across digital channels • Support paid media, SEO, SEM, email marketing, content marketing, social media, and website experiences • Develop personalization, audience segmentation, campaign targeting, and customer journey orchestration solutions • Lead website optimization focused on user experience, accessibility, search performance, engagement, and conversion • Identify improvements through experimentation, A/B testing, and behavioral analytics • Partner with the Data team on dashboards, reporting frameworks, and data products • Monitor customer behavior, conversion funnels, and digital performance to identify trends and recommendations • Partner with compliance, legal, privacy, and risk teams on regulatory and organizational requirements • Manage external vendors, agencies, and technology partners when applicable • Mentor team members and advise stakeholders on digital technology strategy, measurement capabilities, and platform investments

🎯 Requirements

• Candidate is required to be located in North Carolina; preference to Raleigh-Durham and Charlotte area • Work sponsorship is not supported now or in the future • Bachelor's degree in Computer Science, Information Systems, Engineering, Data Analytics, Marketing Technology, or a related field, or equivalent practical experience • 6+ years of experience in software engineering, marketing technology, digital analytics, data engineering, or closely related disciplines • Expert programming abilities with Node.js, React, Bootstrap, and Python • Expert in SF.COM, AWS S3, Lambda, DynamoDB, API Gateway, SQS, and SNS • Experience designing, implementing, and supporting digital marketing technology solutions and integrations • Strong understanding of web analytics, digital tagging, event tracking, conversion measurement, and customer journey analytics • Experience with Google Analytics, Adobe Analytics, Tableau, Power BI, or similar technologies • Experience with CRM, customer data, and marketing automation platforms such as HubSpot, Salesforce, Adobe Experience Cloud, or comparable solutions • Experience working with marketing, product, analytics, and business teams to deliver measurable business outcomes • Strong understanding of data architecture, customer data flows, and marketing measurement frameworks • Exceptional communication and stakeholder management capabilities • Experience leading cross-functional initiatives and influencing outcomes across multiple teams

🏖️ Benefits

• Annual bonuses • Long-term incentives • Paid sick leave where required by state law • Employee benefits; details provided at the careers website

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