Senior Manager, Digital Marketing Strategy

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $95k - $193k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

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Viatris

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2020

🏥 Healthcare

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Healthcare • Pharmaceuticals • Healthcare Insurance

Viatris is a global healthcare company committed to improving access to high-quality medicines for patients worldwide. They offer a diverse range of products including brands and generics, and focus on various therapeutic areas that address both noncommunicable and infectious diseases. Viatris operates with a goal of providing reliable medication supply, ensuring that patients receive the treatments they need when and where they need them. The company is dedicated to healthcare empowerment, facilitating healthier living through various stages of life, supported by their global healthcare gateway. Their operations are grounded in a strong commitment to sustainability, corporate governance, and regulatory compliance across different geographies.

📋 Description

• Lead digital marketing strategy and execution for assigned brands and business priorities • Translate brand objectives and customer needs into integrated digital marketing strategies and channel plans • Provide strategic direction across paid, owned, CRM, social, web, and other digital tactics managed internally and by partner agencies • Partner with the Paid Media Director to align paid media with brand goals, audiences, and timelines • Collaborate with Brand leads and other partners across the matrixed organization • Oversee execution against strategy, connecting tactics to objectives, audiences, and measurement • Use performance insights and data to optimize digital marketing plans and identify opportunities for pilots and testing • Manage agency and partner relationships • Coach and develop team members and contribute to broader Digital Marketing capability building • Perform other duties as assigned

🎯 Requirements

• Minimum of a Bachelor's degree (or equivalent) • Minimum of 2–4 years of experience • Knowledge of integrated digital marketing strategy; paid and owned channels, CRM, social, and web • Knowledge of campaign measurement, audience planning and segmentation, pharmaceutical promotional review processes, and applicable marketing compliance • Ability to translate brand and customer objectives into actionable plans • Ability to manage cross-functional stakeholders and agencies • Ability to interpret marketing performance, prioritize work, and coordinate execution • Ability to read and interpret complex business and/or technical documents • Ability to write comprehensive reports and detailed business correspondence • Ability to work with managers or directors and communicate ambiguous concepts • Ability to present to groups across the organization • Ability to solve complex problems using independent judgment and analysis • Ability to perform computations such as percentages, ratios, and rates • Proficiency in speaking, comprehending, reading, and writing English • Periodic travel is required • Additional capabilities such as Salesforce Marketing Cloud, Salesforce Life Sciences Cloud, Google Analytics 4 (GA4), Meta Business Manager, audience segmentation, MLR review, and coordinated customer engagement programs are preferred, not prerequisites

🏖️ Benefits

• Competitive salaries • Benefits • Inclusive environment • Equal opportunity employment

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