Senior Digital Marketing Specialist

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🐊 Florida, Illinois, +9 more states – Remote

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⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

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Associations International

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Associations International is a leading association management company based in Lexington, Kentucky. Specializing in comprehensive services aimed at enhancing the growth and efficiency of associations, the company partners with a wide array of organizations to support their missions and maximize their potential. Its service offerings include financial growth strategies, logistical support, and the development of unique partnerships to amplify client success. Associations International has earned recognition for its continuous excellence in association management, as evidenced by its numerous accolades and accreditations.

📋 Description

• Write engaging, audience-specific copy for web, email, social media, advertising, and digital assets • Develop strategic marketing content across multiple digital channels aligned with brand standards and digital best practices • Collaborate with cross-functional teams to support leads, stakeholders, and digital marketing objectives • Align content with digital advertising, email marketing, and website copy strategies • Develop and execute email strategy and organic marketing communications planning • Plan, create, audit, and optimize complex email automations for lead generation, stakeholder retention, and nurture sequences • Oversee technical administration of the email platform and integrations, including database maintenance, contact list hygiene, and performance optimization • Manage sender reputation to optimize email deliverability and effectiveness • Grow paid lead-generation subscriber lists and optimize engagement and long-term value • Analyze data and campaign performance to guide digital content and email strategy • Create SEO-driven website copy informed by user-experience best practices • Collaborate with freelance writers to meet deadlines and ensure consistent, on-brand deliverables • Stay current with digital marketing and content strategy trends and innovations

🎯 Requirements

• Creative thinker with a talent for crafting engaging, action-driven content aligned with digital best practices, including SEO • Exceptional written communication and copywriting skills; ability to adapt tone and style for different audiences and mediums • Bachelor’s degree in English, creative writing, journalism, or a related field of study preferred • Must reside in a state where the organization has an established employee presence, including Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, and Virginia • 5+ years of copywriting experience, including at least 2 years of digital copywriting experience • Proven ability to write creative and technical copy clearly and concisely for target audiences • Strong ability to maintain a consistent brand voice across multiple platforms • Ability to collaborate and work independently while managing multiple projects • Deadline and detail oriented • Ability to respond positively to feedback • Strong project management, critical thinking, and problem-solving skills • Knowledge of AP Style • Knowledge of SEO content best practices • Experience with email marketing software and digital content management tools

🏖️ Benefits

• Flexible Work: Work remotely with flexibility • Award-Winning Culture: Recognized as one of the Best Places to Work in Kentucky since 2012 • Purpose-Driven Work: Help strengthen the content and communications of a global organization dedicated to advancing the coaching profession • Equal opportunity employer

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