Bilingual Digital Marketing Manager, Mandarin, English

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $80k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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This company has sponsored H1B visas in the past.

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Chowbus

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

📦 Logistics

💼 Consulting

💰 $30M Venture Round on 2020-09

Food & Beverage • Logistics • Consulting

Chowbus is a company that provides an all-in-one point-of-sale (POS) system designed specifically for restaurants. Their system is aimed at enhancing efficiency and increasing sales, with features such as loyalty programs, table reservations, online ordering, and QR code ordering. Chowbus POS integrates with over 45 third-party delivery providers and offers solutions like kiosk and handheld devices for seamless payment processing. They are also the exclusive distributor of Pudu Technology's Rutech Robot in North America. Chowbus is dedicated to supporting restaurants with 24/7 customer service and comprehensive solutions that save on labor costs and improve the culinary service experience.

📋 Description

• Own Chowbus's SEO roadmap, including keyword strategy, technical SEO audits, site structure, and page speed/Core Web Vitals improvements • Run competitive SEO analysis against Toast, Square, Clover, and Menusifu • Partner with the content team to brief, optimize, and publish SEO-driven blog posts, landing pages, and city- or cuisine-specific pages • Monitor rankings, organic traffic, and backlink profile and report on progress monthly • Manage Chowbus's website CMS, including page builds, edits, navigation, and content governance • Launch and maintain landing pages for campaigns, product launches, and events • Run A/B tests on key pages to improve conversion rates • Maintain site performance, uptime, and technical hygiene, partnering with engineering as needed • Build and maintain analytics dashboards tracking website traffic, campaign performance, and lead-to-demo conversion • Define and track the digital marketing funnel from first touch to booked demo with Sales and RevOps • Deliver monthly and quarterly performance reports with recommendations for marketing leadership • Maintain clean and consistent lead data across the website, CRM, and marketing automation platform • Plan, launch, and manage Google Ads campaigns • Own paid search budget, bidding strategy, and keyword lists; optimize for cost per lead and ROAS • Write and test ad copy, landing pages, and offers • Partner with the Marketing Campaigns Manager so paid search complements paid social and ABM efforts

🎯 Requirements

• 6+ years of experience in digital marketing, with hands-on ownership of SEO, website/CMS, analytics, and paid search (Google Ads) • Proven experience improving organic search rankings and traffic using tools like Google Search Console, SEMrush, or Ahrefs • Hands-on experience managing a CMS (WordPress, Webflow, or similar), including landing page builds and site edits • Strong experience with Google Analytics (GA4) and building reporting dashboards (Looker or similar) • Experience managing a paid search budget and reporting on ROAS and cost per lead • Excellent written and verbal communication skills in English • Professional or fluent proficiency in Mandarin Chinese • Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience • Experience in restaurant technology, POS, payments, fintech, or another B2B SaaS company • Experience at a high-growth startup or scale-up • Familiarity with HubSpot, Salesforce, or a similar CRM/marketing automation platform • Basic HTML/CSS knowledge for CMS edits

🏖️ Benefits

• Competitive compensation package • Medical, dental, and vision insurance • 401(k) • 100% employer-paid Short-Term Disability (STD) • 100% employer-paid Life Insurance • 100% employer-paid AD&D Insurance • Company holidays • Birthday off • Paid Parental Leave • Flexible Paid Time Off (PTO) • Employee Assistance Program (EAP) • Performance bonus eligibility

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