Portfolio Growth Analyst

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Living Proof, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2005

💄 Beauty

🧘 Wellness

🛒 Retail

Beauty • Wellness • Retail

Living Proof, Inc. is a company focused on innovating hair care products, offering a scientifically driven approach to hair care solutions. The company provides a variety of products including shampoos, conditioners, treatments, and stylers, all formulated to address different hair needs such as anti-frizz, volume, strength, and repair. With a commitment to safety and effectiveness, Living Proof works with a team of scientists and haircare experts to develop salon-quality products. Known for their reliability and advanced technology, Living Proof's products solve significant haircare challenges, helping customers enhance their hair's natural beauty.

📋 Description

• Analyze e-commerce performance across brand DTC sites, including traffic, conversion rate, AOV, customer acquisition, and retention metrics • Identify cross-brand patterns and trends impacting portfolio growth • Monitor trends in new customer acquisition, repeat purchase behavior, and loyalty performance across brands • Conduct customer cohort and lifetime value analysis to understand retention dynamics • Surface opportunities to improve conversion, acquisition efficiency, and repeat purchase rates across brand sites • Develop portfolio dashboards and reporting frameworks that track key e-commerce KPIs across brands • Support testing initiatives aimed at improving site conversion, customer acquisition, and retention

🎯 Requirements

• Bachelor’s degree in Analytics, Business, Marketing, Economics, or a related field • 2–5 years of experience in e-commerce analytics, digital growth, or performance marketing analysis • Strong analytical skills with experience identifying patterns and translating data into strategic insights • Experience with Google Analytics (GA4) and Shopify • Proficiency in SQL, Excel, and data visualization tools (Looker, Tableau, or similar) • Experience analyzing customer acquisition, retention, and lifetime value metrics • Ability to communicate insights clearly