Senior Search Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $70k - $85k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 0%

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LocaliQ

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

LocaliQ is a digital marketing platform and services provider that helps businesses grow leads, revenue, and online visibility through data-backed, multi-channel marketing solutions. LocaliQ offers paid advertising (search, display, video, social), SEO, website and listings management, targeted email marketing, landing pages, AI-powered lead management (Dash), reporting and analytics, and managed local marketing expertise across many verticals and multi-location businesses. The company targets small-to-medium businesses and agencies with an all-in-one platform and professional services; site metrics indicate large scale: 283M leads generated, $15. 9B total revenue attributed, 142M hours saved, and 512K+ businesses served.

📋 Description

• Develop and execute SEM/PPC strategies aligned with client goals and KPIs. • Analyze campaign performance and identify opportunities to improve ROI, conversions, and overall account performance. • Optimize campaigns across Google Ads and other paid advertising platforms, including budget, bidding, keywords, targeting, ad copy, and Shopping campaigns. • Turn complex performance data into clear, actionable recommendations and compelling client stories. • Lead strategic client conversations, including performance reviews and optimization recommendations. • Partner with Client Success, Sales, Data Science, Creative, and other teams to implement strategies and improve results. • Support new business opportunities by contributing paid search expertise to proposals, RFPs, and pre-sales recommendations. • Stay ahead of paid search trends, platform changes, automation, and emerging digital advertising strategies.

🎯 Requirements

• 5+ years of hands-on SEM/PPC experience, including building and optimizing campaigns from the ground up. • Advanced knowledge of Google Ads, paid search strategy, bidding, budgeting, keyword strategy, and campaign optimization. • Experience with Shopping campaigns and familiarity with platforms such as Amazon and Yelp. • Strong analytical skills and experience with Google Analytics, Looker Studio or similar reporting tools, and Excel. • Ability to translate data into meaningful insights and strategic recommendations. • Strong client-facing communication and presentation skills. • Experience managing complex or large-scale accounts in an agency or fast-paced digital environment. • A collaborative mindset and a passion for solving challenging performance problems.

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