Senior Search Strategist

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $70k - $85k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 19%

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Develop and execute SEM/PPC strategies aligned with client goals and KPIs • Analyze campaign performance and identify opportunities to improve ROI, conversions, and overall account performance • Optimize campaigns across Google Ads and other paid advertising platforms, including budget, bidding, keywords, targeting, ad copy, and Shopping campaigns • Turn complex performance data into clear, actionable recommendations and compelling client stories • Lead strategic client conversations, including performance reviews and optimization recommendations • Partner with Client Success, Sales, Data Science, Creative, and other teams to implement strategies and improve results • Support new business opportunities by contributing paid search expertise to proposals, RFPs, and pre-sales recommendations • Stay ahead of paid search trends, platform changes, automation, and emerging digital advertising strategies

🎯 Requirements

• 5+ years of hands-on SEM/PPC experience, including building and optimizing campaigns from the ground up • Advanced knowledge of Google Ads, paid search strategy, bidding, budgeting, keyword strategy, and campaign optimization • Experience with Shopping campaigns and familiarity with platforms such as Amazon and Yelp • Strong analytical skills and experience with Google Analytics, Looker Studio or similar reporting tools, and Excel • Ability to translate data into meaningful insights and strategic recommendations • Strong client-facing communication and presentation skills • Experience managing complex or large-scale accounts in an agency or fast-paced digital environment • A collaborative mindset and a passion for solving challenging performance problems

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