Senior Director, Go-To-Market Strategy – Commercialization

🔥 0 minutes ago

🦌 Connecticut – Remote

🦌 Connecticut – Remote

💵 $190k - $220k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Lovesac

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1998

🏭 Manufacturing

💼 Consulting

🛒 Retail

Manufacturing • Consulting • Retail

Lovesac is a direct-to-consumer furniture and home goods company specializing in modular, highly customizable seating — best known for its Sactionals (rearrangeable couches), Sacs (large comfortable seats), and a wide range of washable, interchangeable covers. The brand emphasizes comfort, durability and sustainability with products designed to adapt and last, sells through e-commerce and retail channels, and markets financing and promotional offers to consumers.

📋 Description

• Own and continuously evolve the enterprise commercialization strategy, including operating rhythms, decision forums, and escalation paths. • Establish and lead meeting cadences aligning product, service, technology, marketing, customer experience, and operations around launch readiness. • Serve as the single point of accountability for go-to-market orchestration. • Develop, maintain, and communicate an integrated 18-month commercialization calendar across product, service, and technology launches. • Lead seasonal planning with cross-functional stakeholders to align priorities, milestones, resources, and execution. • Manage sequencing, dependencies, capacity considerations, speed to market, operational readiness, and customer experience. • Act as executive escalation owner for elevated-risk or complex initiatives. • Mitigate timeline, cost, and customer-experience impacts and recommend tradeoffs with Finance and functional leaders. • Execute strategies to close financial gaps caused by launch delays, scope shifts, or readiness issues. • Identify revenue levers, phased launches, cost mitigation opportunities, and experience adjustments. • Architect and maintain the customer experience commercialization playbook across retail, ecommerce, partnerships, and wholesale. • Lead cross-functional integration across Product, Marketing, Retail, Ecommerce, Technology, Operations, Finance, and Customer Experience. • Translate complexity into clarity for senior leaders and align teams on successful launch outcomes. • Build, lead, and develop a high-performing commercialization team. • Establish roles, expectations, and development paths while fostering accountability, collaboration, and continuous improvement. • Perform other reasonable duties requested by management.

🎯 Requirements

• Bachelor’s degree in related field required; advanced degree preferred. • 10+ years of experience in commercialization, go-to-market, operations, strategy, or related leadership roles. • Proven experience planning and executing go-to-market launches, seasonal campaigns, and major business priorities in a fast-paced retail environment. • Experience in both retail and CPG environments strongly preferred. • Experience operating within a founder-led, high-growth environment preferred. • Demonstrated success leading complex, cross-functional launches in a consumer-facing business. • Proven ability to manage financial risk, resolve launch-related gaps, and deliver against revenue targets. • Deep understanding of omnichannel customer experiences, including physical retail, ecommerce, and third-party partnerships. • Exceptional communication, executive storytelling, and stakeholder management skills. • Comfort operating in a fast-paced, evolving environment with shifting priorities. • Must exemplify Lovesac values and meet or exceed KPIs, goals, and deadlines. • Must be able to travel using various forms of transportation for mandatory meetings and conferences at offices or off-site locations. • Ability to travel up to 30% for launch readiness reviews, leadership meetings, and key company events. • Must comply with Lovesac policies and procedures and work collaboratively with fellow employees. • Must fully reside in the United States throughout employment.

🏖️ Benefits

• Annual Bonus Program • Annual Long Term Incentive Program • Inaugural Grant Equity Award • 401K Matching Contribution • Financial Wellness Tools • Medical insurance • Dental insurance • Vision insurance • Health Savings Account • Flexible Spending Account • Paid Parental Leave • Life/AD&D insurance • Short Term Disability insurance • Long-Term Disability insurance • Critical Illness and Accident Insurance • Employee Assistance Program • Up to 160 hours of paid time off within the fiscal calendar year • 8 paid company recognized holidays • Pet Insurance • Generous Associate Discounts