Demand Generation Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $98.4k - $132.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Lumeris

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare • Healthcare Insurance • SaaS

Lumeris is a company focused on providing value-based care solutions within the healthcare industry. With over a decade of leadership in this field, Lumeris partners with health systems to improve patient outcomes and drive financial success through tech-enabled solutions. Their platform supports population health management, clinical delivery transformation, and payer contracting, offering comprehensive solutions for acute, post-acute, and high-risk patient management. Lumeris is recognized for creating significant cost savings and achieving excellent patient outcomes, including a 5-star CMS rating for its Medicare Advantage Prescription Drug Plan.

📋 Description

• Own Demand Generation and Account-Based Marketing initiatives for Tom, Lumeris’s Primary Care as a Service platform • Develop and execute comprehensive quarterly marketing plans to achieve prospect, opportunity, and revenue goals • Build and scale targeted ABM programs for large health systems • Orchestrate multi-channel campaigns engaging key decision-makers through complex buying cycles • Manage vertical campaign budgets • Partner with Product Marketing and Corporate Communications to deliver full-funnel GTM campaigns across paid media, content, events, and outbound plays • Collaborate with Sales Representatives and SDRs on account plays and target accounts • Produce case studies, white papers, webinars, and sales enablement tools with marketing teams • Build and maintain performance dashboards tracking campaign health, account engagement, and funnel velocity • Use data insights to optimize marketing spend • Support trade shows and event activations to generate enterprise leads and deepen target-account relationships

🎯 Requirements

• 5+ years enterprise B2B demand generation experience • Experience marketing to health system and healthcare provider group executives is a plus • Experience developing and executing automated marketing campaigns and lead nurturing using marketing automation and CRM; HubSpot and Salesforce preferred • Experience managing digital marketing campaigns, including paid search, paid and organic social, display, retargeting, and email • Advanced knowledge of social media platforms, strategies, and tactics, particularly LinkedIn • Strong understanding and hands-on experience using Google Analytics to track, monitor, analyze, and optimize campaigns • Strong comprehension of SEO/AEO/GEO • Attention to detail with outstanding project management skills, including experience with project management systems • Ability to collaborate with internal and external teams • Demonstrate good judgment and uncompromising integrity • Comfortable navigating ambiguous and changing situations • Ability to juggle multiple projects while maintaining attention to detail and on-time delivery • Authorized to work in the United States; visa sponsorship is unavailable

🏖️ Benefits

• Medical, Vision and Dental Plans • Tax-Advantage Savings Accounts (FSA & HSA) • Life Insurance and Disability Insurance • Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days) • Employee Assistance Program • 401k with company match • Employee Resource Groups • Employee Discount Program • Learning and Development Opportunities • Performance-based incentive and/or equity may be available for certain roles