Senior Director, CRO – Landing Page Strategy

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 0%

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Lunar Solar Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Lunar Solar Group is a global growth consultancy and full-service digital agency that helps DTC and retail brands scale by combining marketing expertise with proprietary commerce and AI-driven technology. The company operates multiple service divisions (acquisition, retention, and website/studio) through brands like MuteSix, Enkore, No Sleep Studio, and Sharma Brands, offering full-funnel acquisition, lifecycle and loyalty programs, performance creative, and ecommerce site optimization. Lunar also builds and markets proprietary martech and AI solutions (Mission Control, CairnAI, DTR Labs, Stay AI) that connect digital marketing to in-store conversion and improve attribution, personalization, and subscription management for clients.

📋 Description

• Build and lead Lunar Solar Group's CRO function • Run onsite conversion rate optimization across UX, pages, cart, checkout, and the full customer journey • Build and test paid-media landing pages and post-click funnels in CairnAI • Design and test bundles, free gifts with purchase, pricing anchors, and other offer structures • Establish scalable CRO templates, workflows, playbooks, and processes • Maintain experimentation pipelines across accounts and services • Track and report test results and performance, translating data into client and internal takeaways • Present test results, offer recommendations, and roadmap priorities to clients • Assess whether onsite optimization, CairnAI, or both best fit each client • Partner with GTM to package and sell CRO services and grow revenue • Identify hiring needs and build the CRO team as revenue supports it • Collaborate with paid media, creative, GTM, and company leadership on strategy and planning

🎯 Requirements

• Experience owning or building a function, practice, or team from the ground up • Proven experience working with ecommerce brands on Shopify • Direct landing page and paid funnel experience using tools such as Replo, Shogun, Unbounce, or similar • Hands-on experience working closely with paid media teams and paid funnels • Hands-on experience managing and collaborating with designers and developers • 7+ years of relevant experience in CRO, ecommerce growth, or performance marketing • Direct hands-on CRO experience running structured testing programs covering UX, page optimization, and checkout • Direct offer strategy experience with bundles, GWP, pricing anchors, or tiered pricing • Familiarity with Shopify and WordPress • Comfort with Figma and Photoshop • Copywriting ability for high-converting page copy • Data-driven testing and reporting skills • Strong project management skills and Agile methodologies experience • Ability to operate as both an individual contributor and leader • Experience partnering with sales/GTM teams on revenue growth, ideally pitching or scoping new business • Knowledge of HTML, CSS, and JavaScript is a plus • Legally authorized to work in the United States of America • Must answer whether future employment visa sponsorship will be required

🏖️ Benefits

• Accelerated career growth and leadership opportunities • Direct mentorship and collaboration with senior leaders across departments • Talented, supportive, and passionate team • 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance • 401K with company match • Generous PTO and holidays • Day off during your birthday week