Customer Data Strategist

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

👻 Ghost score 15%

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Main Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🤝 B2B

🏢 Enterprise

💼 Consulting

B2B • Enterprise • Consulting

Main Digital is a consultancy that transforms and optimizes business and government operations through the strategic integration of people, technology, and data. The company is dedicated to enhancing business agility and creating best-in-class solutions tailored to the needs of users. As a proud certified Women-owned Small Business, Main Digital serves a wide range of clients, including some of the world's largest corporations and non-profit organizations, focusing on digital transformation and operational efficiency.

📋 Description

• Lead the overall client engagement, ensuring successful delivery of discovery, requirements, stakeholder alignment, and strategic recommendations • Facilitate workshops and interviews with business, marketing, sales, customer experience, data, IT, and Digital Transformation stakeholders • Identify and prioritize high-value B2B customer and prospect use cases • Develop business, functional, and data requirements supporting prioritized use cases • Assess the current-state customer data ecosystem, including systems, data sources, integrations, data flows, and governance processes • Evaluate enterprise identity and unique identifier capabilities and recommend approaches for B2B customer data needs • Define requirements for a composable CDP environment, including account hierarchies, channel partner structures, territory management, identity resolution, segmentation, and activation • Define requirements for enrichment, matching, deduplication, data quality, validation, and exception management • Partner with data architecture stakeholders to create and validate a logical target-state customer data blueprint • Recommend capability reuse, enhancement, or new implementation • Develop a prioritized backlog, MVP recommendation, and phased implementation roadmap • Present findings and recommendations to executive sponsors and cross-functional leadership teams

🎯 Requirements

• 10+ years of experience in customer data strategy, customer intelligence, marketing technology, CRM, digital transformation, or management consulting • Proven experience leading enterprise-scale strategy, discovery, requirements, roadmap, or transformation engagements • Deep understanding of customer data platforms, cloud data environments, CRM ecosystems, and marketing technology solutions • Experience translating business objectives and use cases into business, functional, data, and technology requirements • Strong knowledge of identity resolution, customer matching, account matching, enrichment, deduplication, data quality, and data governance practices • Experience working with B2B customer data structures, including account hierarchies, distributors, channel partners, contacts, prospects, and sales territories • Strong executive communication, workshop facilitation, stakeholder management, and presentation skills • Ability to influence and collaborate effectively across large, matrixed organizations • Experience supporting Fortune 500 or global enterprise clients • Experience with Hightouch or other composable, warehouse-native CDP platforms • Familiarity with Snowflake, Salesforce, MCAE/Pardot, Braze, or comparable platforms • Experience defining Customer 360, prospect intelligence, or customer identity strategies

🏖️ Benefits

• Competitive compensation • Comprehensive benefits • Extensive development opportunities • Collaborative and forward-thinking team environment • Equal employment opportunity and protection from harassment, discrimination, and retaliation