Senior Platform Strategist

🔥 9 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Horizontal Digital

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

📣 Marketing

💼 Consulting

Marketing • Digital Transformation • Consulting

Horizontal Digital is an experience-forward consultancy that focuses on placing people at the center of their solutions. They specialize in creating meaningful, end-to-end digital experiences through strategy, creativity, and technology. Their services include CX strategy and design, sales, service, CRM, commerce, customer data management, digital experience management, infrastructure, integrations, governance, analytics, AI, and marketing automation. Additionally, Horizontal Digital offers a Marketing Cloud Master Class and has experience in enhancing digital customer journeys for brands like Shure. The company operates globally with offices in the US, India, UK, UAE, and Malaysia.

📋 Description

• Lead discovery sessions with marketing, digital, IT, and product stakeholders to define business goals and map them to MarTech-enabled customer experience outcomes • Build platform activation roadmaps covering use cases, dependencies, data flows, content requirements, and measurable KPIs • Translate complex technical capabilities into actionable strategies for marketing and business teams • Develop maturity assessments across personalization, content operations, data readiness, testing/optimization, and marketing automation • Serve as a subject matter expert across Sitecore, Optimizely, Contentstack, CDP, experimentation, real-time decisioning, and AI-driven personalization platforms • Assess clients’ current-state platform usage and identify opportunities to unify data, content, automation, and analytics • Translate strategy into platform configurations, integration requirements, and implementation plans with strategists, architects, and technical teams • Create frameworks for content orchestration, taxonomy, tagging, modular content, metadata design, and governance • Define personalization approaches involving audience segmentation, journeys, triggers, content decisioning, and testing methodologies • Partner with creative and content teams to align messaging and content structures with platform capabilities • Act as a strategic advisor and platform evangelist for senior marketing and digital leaders • Collaborate with client partners, project managers, designers, engineers, and analysts to align strategy and execution • Present recommendations, points of view, and roadmaps to executive stakeholders • Contribute to new business pursuits, vision decks, RFP responses, and workshop facilitation • Develop thought leadership, support business development, mentor and manage team members, and advance the Strategy competency

🎯 Requirements

• 5–10+ years of experience in digital strategy, MarTech consulting, CX/UX strategy, or marketing operations • Hands-on understanding of MarTech platforms such as CMS, CDP, DAM, marketing automation, and testing/optimization tools • Proven ability to translate business objectives into actionable digital strategies and platform activation plans • Experience defining content architecture, governance models, and personalization programs • Strong analytical thinking with comfort interpreting data and shaping measurable KPIs • Excellent communication skills, with the ability to build trust among technical and non-technical stakeholders • Experience working within or consulting for enterprise organizations with complex stakeholder models • Familiarity with AI-powered content generation workflows, journey orchestration, and predictive analytics • Understanding of privacy, compliance, and consent management frameworks • Background in customer journey mapping, service design, or product strategy • Certifications in Sitecore, Optimizely, Contentstack or other leading digital experience platforms

🏖️ Benefits

• Some travel required based on client and business needs