Lead Analyst, Paid Social – Marketing Analytics

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100 - $128 / hour

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Maleda Tech

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

🎯 Recruiter

Consulting • Logistics • Recruitment

Maleda Tech is a global contingent workforce solutions provider offering Employer of Record (EOR) services, Managed Service Provider (MSP) programs, Vendor Management System (VMS) implementation, staff augmentation, recruiting, strategic sourcing, tail spend management, and legal/contract operations. They position themselves as a personalized, boutique partner focused on risk compliance and efficient hiring, with an emphasis on diversity (committed to recruiting at least 85% of employees from diverse backgrounds). The company also runs immersive training and mentorship programs to build candidate pipelines and has operations in the Bay Area (California, US) and Addis Ababa (Ethiopia).

📋 Description

• Serve as the measurement and analytical engine behind a leading consumer brand's paid social media investments across brand, mid-funnel consideration, and performance campaigns • Partner with paid social media, integrated marketing, creative, and data science teams to prove incremental paid social value and optimize full-funnel campaign performance • Own analytics for the mid-funnel consideration strategy • Execute platform-level Conversion Lift Studies and Brand Lift Studies • Partner with data science to design and analyze geo-randomized tests isolating mid-funnel contribution • Translate measurement results into clear investment recommendations • Build and maintain dashboards tracking intent/preference lift, qualified traffic, incremental bookings, cost per booking, and creative performance • Analyze creative and audience performance across messages, formats, and audience segments • Surface insights on budget allocation, audience saturation, creative fatigue, and cross-funnel lift • Structure test-and-learn plans addressing strategic measurement questions • Collaborate with paid social media, integrated marketing, and agency partners • Replace measurement functions previously handled by external agency analysts

🎯 Requirements

• 7+ years in analytics or data science, with depth in marketing/lifecycle measurement, CRM or customer outreach, or growth analytics • Strong experimentation and causal inference skills, with experience designing, executing, and analyzing experiments • Hands-on experience with campaign/lifecycle measurement across channels, including email, push, and emerging channels • Knowledge of attribution methodologies and their limitations • Track record of analysis driving lever prioritization, channel strategy, and resourcing decisions, with influence through the Director level • Excellent communication skills and ability to distill complex measurement results into clear recommendations for senior stakeholders • Technical proficiency in advanced SQL and Python/R • Experience in large-scale data environments and building scalable reporting • Experience leveraging AI tools to automate workflows, accelerate analysis, and build scalable solutions • Quantitative degree required • Must be located within the United States

🏖️ Benefits

• Full-time schedule: 40 hours/week, 8 hours/day, 5 days/week