Marketing Production Developer

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Maleda Tech

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Maleda Tech is a global contingent workforce solutions provider offering Employer of Record (EOR) services, Managed Service Provider (MSP) programs, Vendor Management System (VMS) implementation, staff augmentation, recruiting, strategic sourcing, tail spend management, and legal/contract operations. They position themselves as a personalized, boutique partner focused on risk compliance and efficient hiring, with an emphasis on diversity (committed to recruiting at least 85% of employees from diverse backgrounds). The company also runs immersive training and mentorship programs to build candidate pipelines and has operations in the Bay Area (California, US) and Addis Ababa (Ethiopia).

📋 Description

• Build and deploy engagement marketing campaigns end to end across email, in-product banners, push notifications, SMS, landing pages, and forms/surveys • Partner with stakeholders to understand business requirements, scope work, and propose feasible technical solutions before build begins • Define and build target audiences using platform filters, custom logic, and lifecycle attributes, then validate them with SQL before deployment • Write and edit SQL to pull lists, validate data, QA segment counts, and answer ad hoc data questions mid-build • Develop logic-based, event-triggered customer journeys and multi-step automations in enterprise marketing automation tools • Manage and maintain campaign-related data sources and integrations so campaigns pull and push the right data • Develop and troubleshoot forms used for lead capture, sign-ups, and survey routing • Execute against tight deployment timelines while upholding a rigorous quality assurance process, including self-review and peer review • Self-manage a diverse production queue, prioritizing across stakeholders, flagging conflicts early, and escalating only when needed • Support stakeholders with training, documentation, and tool access

🎯 Requirements

• 5+ years of hands-on experience in marketing production or digital communications development • Advanced expertise building campaigns in enterprise marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Braze, or Eloqua • Working SQL proficiency: able to read, edit, and validate queries, understand joins and query logic, and catch errors in generated queries • Advanced audience segmentation skills, translating stakeholder intent into precise targeting logic • Experience building multi-channel campaigns and multi-step, event-triggered journeys, not just single sends • HTML and CSS proficiency for email and landing page troubleshooting • Track record of high-attention-to-detail work in a collaborative production process • Comfort with urgency and ambiguity: able to interpret loosely defined requests, weigh trade-offs, and choose a path forward without a prescribed process • Working knowledge of email compliance and privacy fundamentals such as opt-in/opt-out preferences, GDPR, and CAN-SPAM