Creative Strategist, Consumer Growth Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $90k - $120k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎨 Creative Strategist

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Malwarebytes

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🔒 Cybersecurity

🤝 B2B

👥 B2C

Cybersecurity • B2B • B2C

Malwarebytes is a cybersecurity company that develops malware detection, removal, and protection software for consumers, small businesses, and enterprises. It offers endpoint security, antivirus, mobile protection, privacy tools (VPN, digital footprint scanning, dark web monitoring), identity theft protection, and managed solutions for MSPs and IT teams. Malwarebytes distributes its products via downloadable subscriptions and cloud-managed services, and provides free tools for virus scanning and remediation.

📋 Description

• Creative Strategy & Execution • Lead creative development across static, dynamic, video, and emerging formats for performance marketing and brand awareness campaigns • Develop a deep understanding of our product, our audience, and what makes a piece of creative land, not just look good • Partner closely with internal teams (Brand, Creative, Product, etc.) and external agencies/vendors to brief, review, and iterate on assets. You hold the bar high at every stage • Leverage AI tools to accelerate workflows — research, ideation, scripting, competitive analysis, data dashboards - while ensuring final output is crafted by real people. • Be the creative thought partner people actually want in the room: opinionated, collaborative, and grounded in what the data says. • Performance & Optimization • Monitor creative performance, analyze results, and iterate quickly to optimize creative direction • Build and maintain a testing calendar and creative playbook that scales. Ensure the team doesn't reinvent the wheel every month • Own a reporting framework that clearly surfaces the good, bad, and what to do next • Cross-Functional Collaboration • Work with our ASO team to evaluate new creative, review store content, and build a steady pipeline of experiments across app store placements • Partner with our Social and Content teams to cross-pollinate ideas. You'll test what works organically in paid, and vice versa • Stay sharp on platform trends, algorithm shifts, and competitor activity so we're never lagging behind the industry

🎯 Requirements

• 2 - 3+ years running creative strategy and performance optimization/testing at scale - ideally for a mid-to-large consumer brand or agency • Hands-on experience with paid channels (Meta, Google UAC/App Campaigns, Apple Search Ads, or similar) and a real understanding of how creative drives performance within each • Familiarity with ASO and how experimentation works in that environment (store screenshots, feature graphics, preview video, etc.) • Creative and analytical in equal measure. You can identify what works and why, then scale it • A communicator who can align external partners, cross-functional teams, and senior stakeholders without losing momentum • Highly organized to run multiple workstreams at once, scrappy enough to move when the situation calls for it • Comfortable using AI to speed up workflows (Claude, ChatGPT, Microsoft CoPilot) • Someone who genuinely loves this craft. You've got big ideas and that energy spills through Slack and Zoom meetings.

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance coverage • Employee Referral Bonus Program • Wellness programs • 401k and employer matching for (US Employees) • Comprehensive Time Off policy • An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)