Creative Strategist

🕒 July 1

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My Amazon Guy

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2018

📣 Marketing

🛍️ eCommerce

🏪 Marketplace

Marketing • eCommerce • Marketplace

My Amazon Guy is a full-service Amazon-focused e-commerce agency that helps brands grow their sales and solve marketplace problems through Seller Central management. They provide end-to-end services including Amazon PPC advertising, a 4-phase SEO/listing optimization process, A+ and Brand Store design, account troubleshooting and reinstatement, brand registry support, inventory and catalog management, analytics and reporting, and DTC marketing services beyond Amazon. The agency serves brands and Amazon sellers with audits, coaching, and ongoing platform optimization to drive traffic, conversions, and revenue.

📋 Description

• Own research, ideation, and optimization of creative assets across paid ads, email/SMS, landing pages, and UGC • Translate brand goals, market data, and consumer psychology into briefs, scripts, and testing roadmaps • Conduct in-depth creative audits of client accounts, analyzing hooks, angles, CTAs, ad types, and messaging performance • Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging • Evaluate market awareness levels and develop full-funnel creative strategies aligned with customer journeys • Build creative roadmaps for DTC brands integrating prospecting, retargeting, and re-engagement tactics • Create hooks and angles based on emotional drivers and product benefits • Create testing frameworks and prioritize experiments across ad formats • Draft UGC briefs with scripts, shot lists, hooks, and storyboards • Collaborate with creators, review rough cuts, and curate social proof and testimonials • Partner with Media Buyers to align creative with funnel stages and performance KPIs • Work with copywriters, designers, and editors to produce polished, brand-right content • Guide messaging and visuals for email/SMS flows and CRO landing pages • Guide Creative Generalists through direction, feedback, and approvals • Focus on conversion rate optimization through data-driven creative strategy and testing • Oversee creative direction without direct web design execution • Track performance data, identify winning creatives and underperformers, and document learnings • Present creative strategies, testing plans, and performance recaps to clients and internal leadership • Collaborate with Brand Managers to support retention and revenue goals

🎯 Requirements

• Proven experience in Conversion Rate Optimization (CRO) and creative strategy for digital marketing • Ability to analyze creative performance metrics and translate data insights into actionable design or messaging improvements • Strong leadership and feedback skills to guide generalists and align creative output with performance goals • Ability to drive creative decisions that enhance campaign effectiveness and conversion rates

🏖️ Benefits

• Competitive salary base • Permanent WFH setup • Opportunities for professional development and career advancement • 40 hours a week, 8 hours a day • Work schedule is in EST (Monday-Friday only)