Lifecycle Marketing Manager

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $70k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Manage global industry marketing campaigns. • Manage customer engagement and communication for the Company for Startups Program. • Partner with outside agencies and internal stakeholders to develop paid media, email marketing, event marketing, and sales enablement campaigns. • Build customer engagement and communication programs for the Company for Startups Cloud Program. • Develop in-person and virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns. • Develop customer advocacy and loyalty through storytelling, testimonials, and referral programs. • Monitor and measure campaign success. • Report data-driven insights and use them to enhance strategy.

🎯 Requirements

• Bachelor's degree or higher in Marketing, Business, Communications, or related field, or equivalent experience. • Bachelor's degree or equivalent practical experience. • At least 5+ years of event management experience. • At least 6+ years of work experience. • 4+ years of industry experience in Lifecycle Customer, B2B marketing, technology, or related industries. • 2 years of experience managing integrated marketing. • Salesforce and reporting analytics experience. • B2B SaaS experience. • Experience in startup marketing or working with startups, VC and incubator partnerships, and/or cloud technologies. • Customer marketing experience using Marketo or similar tools. • Experience with CRM systems such as SFDC or Dynamics, marketing automation, and email marketing. • Experience with Salesforce.com and Marketo preferred. • Strong project management skills, including prioritizing, meeting deadlines, managing budgets, and completing multiple simultaneous projects. • Excellent written, verbal, and presentation skills. • Ability to communicate business outcomes and narratives using data and insights. • Problem-solving and creative-thinking skills. • Ability to work independently and make recommendations and decisions autonomously. • Ability to build and maintain relationships with colleagues. • Strong attention to detail while thinking strategically. • Ability to work in a fast-paced, matrix organization. • Self-motivated and passionate about marketing and demand generation. • Team-player mindset and willingness to learn and grow.

🏖️ Benefits

• Performance bonuses • Comprehensive benefits package • Remote work arrangement