Head of Growth

🕒 May 18

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Mars Men

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

🛍️ eCommerce

🧘 Wellness

👥 B2C

eCommerce • Wellness • B2C

Mars Men is a direct-to-consumer supplement brand offering a natural testosterone support product marketed to adult men. The company sells an 8-ingredient daily male-vitality supplement (containing Tongkat Ali, Shilajit, Vitamin D, Zinc, Taurine, Fenugreek, Boron, K1/K2) via an eCommerce subscription model on Shopify, with a 90-day money-back guarantee and claims of clinically dosed, science-backed ingredients manufactured in the USA. Marketing emphasizes energy, strength, focus, muscle growth, and recovery, and targets men seeking hormone support and improved fitness and wellness.

📋 Description

• Own company-wide growth performance across acquisition, retention, funnel efficiency, and profitable scale • Develop and execute growth strategies across paid media, lifecycle marketing, landing pages, creative testing, and customer experience • Lead and scale paid media performance across Meta, Google, YouTube, and emerging channels • Build and maintain structured experimentation roadmaps across audiences, offers, funnels, landing pages, creative, and retention initiatives • Partner closely with Creative to define testing priorities, brief high-performing concepts, and guide creative direction using performance insights and customer data • Monitor MER, CAC, LTV, contribution margin, retention performance, and other key growth metrics to drive informed decision making • Identify and prioritize new growth opportunities across acquisition, conversion rate optimization, retention, and post-purchase experience • Own growth reporting, dashboards, forecasting, and weekly performance reviews for leadership • Build scalable systems, processes, and operational foundations that support continued company growth

🎯 Requirements

• 6+ years of growth, performance marketing, or acquisition leadership experience within high-growth DTC brands • Proven experience owning and scaling growth performance with accountability for MER, CAC, LTV, and profitability • Deep expertise across paid media platforms including Meta and Google, with experience managing significant advertising budgets • Strong understanding of attribution, full-funnel strategy, subscription dynamics, lifecycle marketing, and retention performance • Experience partnering closely with Creative teams to drive performance through testing, iteration, and content strategy • Highly analytical with strong strategic judgment and the ability to turn complex data into clear decisions and actionable insights • Strong leadership, communication, and cross-functional collaboration skills • Comfortable operating independently in a fast-paced, high-growth remote environment

🏖️ Benefits

• Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent • Remote Work Environment – Our team is remote, offering full flexibility to work from home • Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact • Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off • Parental Leave – Generous paid parental leave for growing families • Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents • 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation) • $200 Annual Superpower Membership • Growth & Development – We invest in your professional development with ongoing learning opportunities