Paid Search, YouTube Manager

Job not on LinkedIn

🔥 15 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 19%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mars Men

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Mars Men is a direct-to-consumer supplement brand offering a natural testosterone support product marketed to adult men. The company sells an 8-ingredient daily male-vitality supplement (containing Tongkat Ali, Shilajit, Vitamin D, Zinc, Taurine, Fenugreek, Boron, K1/K2) via an eCommerce subscription model on Shopify, with a 90-day money-back guarantee and claims of clinically dosed, science-backed ingredients manufactured in the USA. Marketing emphasizes energy, strength, focus, muscle growth, and recovery, and targets men seeking hormone support and improved fitness and wellness.

📋 Description

• Own and scale the day-to-day performance of Google Ads and YouTube Ads channels • Deploy budgets effectively to hit CPA, acquisition volume, and revenue targets while identifying opportunities to scale efficiently • Develop and execute campaign strategies across keyword targeting, bidding strategies, audience segmentation, campaign structure, and budget allocation • Build and lead a structured testing roadmap across ad copy, creative, landing pages, audiences, and bidding strategies • Analyze and optimize full-funnel performance to identify trends, diagnose account inefficiencies, investigate fluctuations, improve conversion rates, and drive profitable growth • Strengthen measurement and attribution by optimizing conversion tracking, improving signal quality, and partnering with Analytics to ensure accurate reporting and effective performance-based bidding • Collaborate with Growth and Creative on campaign performance and funnel efficiency • Keep up with changes in search, paid media, and AI-driven advertising

🎯 Requirements

• 3–5+ years of hands-on Google Ads experience, ideally at a fast-growing DTC, eCommerce, subscription, or consumer brand, with a track record of improving performance and scaling acquisition • Deep expertise in paid search and Google Ads, with the ability to independently build, manage, troubleshoot, and optimize campaigns and translate business objectives into effective channel strategy • Experience with YouTube Ads is strongly preferred • Proven ability to own performance against CPA and ROAS targets, balancing acquisition volume, revenue growth, and efficiency while making sound decisions about when and where to scale spend • Strong analytical skills and a data-driven approach to problem-solving • Advanced proficiency in Excel or Google Sheets • Experience using GA4, Northbeam, or similar analytics and attribution tools • Deep understanding of conversion tracking and measurement, including attribution, conversion signals, and performance-based bidding • Ability to identify data quality issues and turn insights into actionable improvements • Ability to operate independently, prioritize effectively, communicate clearly, and move work forward in a fast-paced startup environment

🏖️ Benefits

• Competitive Compensation - We offer a strong salary and benefits package, tailored to attract top talent • Remote Work Environment - Our team is remote, offering full flexibility to work from home • Autonomy & Ownership - You’ll have the freedom to run your own systems and make real impact • Time Off - 15 PTO days per year (prorated), 9 company holidays, plus your birthday off • Parental Leave - Generous paid parental leave for growing families • Health Benefits - 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents • 401(k) - Company-sponsored plan with a 2% match through Guideline (elective participation) • $200 Annual Superpower Membership • Growth & Development - We invest in your professional development with ongoing learning opportunities