Senior Activation Manager

🔥 4 minutes ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $134.4k - $184.8k / year

⏰ Full Time

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Mars

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1911

🍽️ Food & Beverage

🏥 Healthcare

🏭 Manufacturing

Food & Beverage • Healthcare • Manufacturing

Mars is a global manufacturer known for its iconic brands across various consumer-focused sectors, including pet care, food and nutrition, and sweets. The company produces popular snacks and treats including chocolate, chewing gum, mints, and fruity confections, such as M&M'S, Snickers, and Skittles, bringing happiness to families and their pets. Mars is deeply committed to sustainability and has implemented the Mars Sustainable in a Generation Plan to improve the health of the planet including initiatives focused on reducing carbon emissions and responsible sourcing. Furthermore, Mars is heavily invested in creating a better world for pets through its extensive pet nutrition and health services. With over a century of operation, Mars places a strong emphasis on inclusion and diversity, striving for a positive impact within the communities it serves.

📋 Description

• Own end-to-end planning, execution, pacing, and optimization of Amazon retail media • Develop holistic media strategies across search, display, and targeted coupons • Own the day-to-day Amazon Ads relationship • Own execution of Amazon display media in partnership with the broader team • Lead and collaborate on projects across shopper marketing managers serving priority customers • Leverage performance data, testing, and learnings to optimize campaigns, investment allocation, and strategy • Lead advanced analytics initiatives, including AMC use cases, audience development, and measurement frameworks • Build and maintain dashboards and reporting frameworks • Develop relationships with retail partners and agencies to build joint plans and drive mutual value • Partner with brand, sales, finance, analytics, and agency teams • Navigate ambiguity and lead through change in a fast-paced retail media environment • Serve as a strategic thought partner, influence without authority, and elevate retail media best practices

🎯 Requirements

• Bachelor's degree in a related field or equivalent work experience • 5+ years in a shopper/retail media role at a large CPG, planning or execution role at a digital agency with retail media experience, customer management at a large CPG vendor, or pureplay eCommerce team • Amazon experience preferred • Strong foundation in data analytics and measurement tools, including MMM Modeling • 5+ years of direct selling will be considered in lieu of the above experience • Budget management • Retail media campaign planning and execution experience • Agency and customer management skills • Execution and measurement of budget

🏖️ Benefits

• Best-in-class learning and development support from day one, including access to Mars University • Industry competitive salary and benefits package • Company bonus • 401(k) plan • Company-sponsored medical insurance • Company-sponsored dental insurance • Company-sponsored vision insurance • Basic life insurance for the employee and eligible dependents • Up to 18 weeks of paid parental leave • 120 hours of vacation per year • Paid sick time at 100% pay continuation for a maximum of 40 hours per calendar year • 12 paid holidays throughout the calendar year

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