Director, Content Strategy

Job not on LinkedIn

🔥 0 minutes ago

🏈 Alabama – Remote

🏈 Alabama – Remote

💵 $134.8k - $187.5k / year

⏰ Full Time

🔴 Lead

👨🏼‍💻 Content Manager

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This company has sponsored H1B visas in the past.

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Michael Baker International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🎖️ Defense

📦 Logistics

Consulting • Defense • Logistics

Michael Baker International is a leading provider of engineering and consulting services, specializing in design, planning, architecture, environmental management, construction, and program management. The company serves U. S. federal, state, and municipal governments, as well as foreign allied governments and various commercial clients. With more than 3,000 employees across nearly 100 locations, Michael Baker fosters a culture of innovation and collaboration to address challenges faced by clients and communities nationwide.

📋 Description

• Develop and execute an enterprise-wide content strategy aligned with Michael Baker International’s business, brand, marketing, and communications objectives. • Establish and manage an integrated editorial strategy and content calendar across digital, social media, executive communications, thought leadership, campaigns, web, and other channels. • Develop compelling content showcasing the company’s people, expertise, projects, innovation, and impact. • Partner with executives and subject matter experts on thought leadership, executive communications, and other high-impact content. • Lead creation, development, and editing of articles, web content, case studies, campaign materials, social media content, presentations, video scripts, and other communications. • Translate complex engineering, infrastructure, technology, and business topics into clear, engaging stories for diverse audiences. • Establish and maintain content governance, editorial standards, brand voice, tone, and quality expectations. • Collaborate with Marketing, Communications, Creative, Digital, and Social Media teams. • Identify opportunities to repurpose and strategically distribute content across platforms, channels, and audiences. • Use audience insights, analytics, and content-performance data to evaluate effectiveness and refine strategy. • Manage multiple priorities, projects, and editorial deadlines in a fast-paced environment. • Lead and develop internal content resources and manage external writers, agencies, and partners as appropriate.

🎯 Requirements

• Bachelor’s degree in Journalism, Communications, Marketing, English, Public Relations, or a related field. • 10+ years of progressive experience in content strategy, corporate communications, journalism, marketing communications, or a related discipline. • Demonstrated experience developing and executing enterprise-level content strategies within a large or complex organization. • Exceptional writing, editing, storytelling, and editorial skills. • Proven ability to translate complex subject matter into compelling, accessible content for a variety of audiences. • Strong experience developing executive communications and thought leadership content. • Experience managing editorial calendars and multiple content initiatives simultaneously. • Strong collaboration, relationship-building, and stakeholder management skills. • Excellent judgment, attention to detail, and commitment to editorial quality and brand consistency. • Experience within architecture, engineering, construction, infrastructure, consulting, technology, or professional services is preferred. • Experience developing and managing content across web, social media, video, email, digital campaigns, and executive communications is preferred. • Experience with SEO, analytics, content management systems, and AI-assisted content tools is preferred.

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) Retirement Plan • Health Savings Account (HSA) • Flexible Spending Account (FSA) • Life, AD&D, short-term, and long-term disability • Professional and personal development opportunities • Generous paid time off • Commuter and wellness benefits • Tuition reimbursement

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