Vice President, Marketing

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Academy of Art University School of Game Development

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51 - 200 employees

The School of Game Development provides students with the array of skills required in this exciting industry. Whether pursuing a career as a game designer, game programmer, 3D modeler, concept artist, or UI/UX designer, you will get hands-on experience creating a professional-quality art and game design or programming portfolio, as well as opportunities to collaborate with other students to produce fun and memorable video games.

📋 Description

• Develop and lead an integrated marketing strategy aligned with the University’s mission, strategic priorities, enrollment objectives, and long-term institutional sustainability • Serve as a strategic advisor to the President and senior leadership on market trends, competitive positioning, prospective student behavior, emerging technologies, and growth opportunities • Strong experience developing marketing strategies for both domestic and international student population • Lead marketing across the prospective student journey (from awareness and inquiry through application, enrollment, start and retention) and understanding the complexity of the enrollment lifecycle • Partner closely with Admissions to optimize and strengthen lead quality, nurture, re-engagement, conversion, and overall funnel performance • Establish clear visibility into key performance measures, including inquiries, applications, registrations, starts, acquisition costs, conversion, and return on marketing investment • Lead strategy and performance across paid media, search, social, SEO, content, email, CRM-supported nurture, retargeting, partnerships, and emerging channels • Build a rigorous test-and-learn culture across audiences, media, creative, messaging, offers, and conversion pathways • Strengthen analytics, attribution, forecasting, and executive reporting so that investment decisions are grounded in credible, actionable data • Partner with Brand Storytelling and institutional leaders to strengthen market positioning and communicate the distinctive value of an Academy of Art University education • Develop differentiated strategies for undergraduate, graduate, online, on-campus, transfer, readmission, domestic, and international audiences • Provide senior oversight of and holding accountable, external agencies, consultants, media partners, and technology vendors, with clear expectations for transparency and performance • Evaluate and responsibly deploy emerging technologies, including artificial intelligence and automation, to improve personalization, efficiency, analytics, and prospective student engagement • Build strong cross-functional alignment across Marketing, Admissions, Finance, academic leadership, and other key partners

🎯 Requirements

• Experience in higher education required (with proven experience with education technology, consumer services, subscription businesses, marketplaces, and other sectors with complex, high-consideration customer journeys) • Significant progressive leadership experience in marketing, growth, customer acquisition, enrollment marketing, or a related field • Demonstrated success leading complex, multi-channel strategies tied to measurable business, revenue, customer, or enrollment outcomes • Deep expertise in performance marketing, digital acquisition, analytics, attribution, conversion optimization, and customer journey strategy • Experience managing significant marketing investments and making disciplined resource allocation decisions • Proven success leading and holding agencies, consultants, vendors, and strategic partners accountable for performance • Strong analytical judgment and the ability to translate complex data into clear executive decisions and action • Exceptional communication skills and the executive presence to work effectively with senior leadership and governance bodies • Bachelor’s degree or equivalent combination of education and significant relevant experience.

🏖️ Benefits

• health insurance • 401k options • paid vacation based on years of service (15 days' accrual at start) • paid holidays • paid sick leave • commuter benefit program • opportunity to take one undergraduate course tuition free each semester