Vice President, Marketing

Job not on LinkedIn

🕒 July 10

🇺🇸 United States – Remote

💵 $125k - $155k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 36%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Academy of Art University School of Game Development

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

🎮 Gaming

Education • Gaming

Academy of Art University School of Game Development is an educational institution focused on providing students with the necessary skills for careers in the gaming industry. It offers training and hands-on experience in various roles such as game designer, game programmer, 3D modeler, concept artist, and UI/UX designer. Students have the opportunity to create a professional-quality portfolio and collaborate with peers to develop engaging video games.

📋 Description

• Develop and lead an integrated marketing strategy aligned with the University’s mission, strategic priorities, enrollment objectives, and long-term institutional sustainability • Advise the President and senior leadership on market trends, competitive positioning, prospective student behavior, emerging technologies, and growth opportunities • Lead marketing across the prospective student journey from awareness and inquiry through application, enrollment, start, and retention • Partner with Admissions to optimize lead quality, nurture, re-engagement, conversion, and overall funnel performance • Establish visibility into inquiries, applications, registrations, starts, acquisition costs, conversion, and return on marketing investment • Lead strategy and performance across paid media, search, social, SEO, content, email, CRM-supported nurture, retargeting, partnerships, and emerging channels • Build a test-and-learn culture across audiences, media, creative, messaging, offers, and conversion pathways • Strengthen analytics, attribution, forecasting, and executive reporting • Partner with Brand Storytelling and institutional leaders to strengthen market positioning and communicate the value of an Academy of Art University education • Develop differentiated strategies for undergraduate, graduate, online, on-campus, transfer, readmission, domestic, and international audiences • Provide senior oversight of external agencies, consultants, media partners, and technology vendors and hold them accountable for performance • Evaluate and deploy emerging technologies, including artificial intelligence and automation • Build cross-functional alignment across Marketing, Admissions, Finance, academic leadership, and other key partners

🎯 Requirements

• Experience in higher education required • Proven experience with education technology, consumer services, subscription businesses, marketplaces, and other sectors with complex, high-consideration customer journeys • Significant progressive leadership experience in marketing, growth, customer acquisition, enrollment marketing, or a related field • Demonstrated success leading complex, multi-channel strategies tied to measurable business, revenue, customer, or enrollment outcomes • Deep expertise in performance marketing, digital acquisition, analytics, attribution, conversion optimization, and customer journey strategy • Experience managing significant marketing investments and making disciplined resource allocation decisions • Proven success leading and holding agencies, consultants, vendors, and strategic partners accountable for performance • Strong analytical judgment and ability to translate complex data into clear executive decisions and action • Exceptional communication skills and executive presence to work effectively with senior leadership and governance bodies • Bachelor’s degree or equivalent combination of education and significant relevant experience • Strong experience developing marketing strategies for domestic and international student populations

🏖️ Benefits

• Health insurance • 401k options • Paid vacation based on years of service (15 days' accrual at start) • Paid holidays • Paid sick leave • Commuter benefit program • Opportunity for full-time employees to take one undergraduate course tuition free each semester