Senior Global Integrated Marketing Specialist – Core Surgical Innovations

🔥 0 minutes ago

⛰️ Colorado, Connecticut – Remote

⛰️ Colorado – Remote 🦌 Connecticut – Remote

💵 $94.4k - $141.6k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Medtronic

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1949

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

Healthcare • Manufacturing • Healthcare Insurance

Medtronic is a global leader in healthcare technology solutions, working to address the most complex and challenging medical conditions. With over 95,000 employees in more than 150 countries, the company is focused on accelerating access to healthcare technologies and advancing inclusion, diversity, and equity in healthcare. Medtronic collaborates closely with healthcare professionals to innovate and optimize treatments and therapies, thus inspiring hope and new possibilities for patients worldwide. The company's commitment to healthcare extends to its focus on impactful solutions and sustainable practices.

📋 Description

• Develop campaign playbooks, content models, and activation guidance adaptable by regional teams • Partner with regional marketing teams to gather insights, validate campaigns, support localization, and connect global strategies to measurable outcomes • Establish feedback loops using regional insights, competitive intelligence, and campaign learnings • Lead global content strategy and planning for customer needs, campaign objectives, localization, and reuse • Define measurement frameworks and KPIs • Use performance insights, experimentation, and best-practice sharing to improve marketing effectiveness • Establish governance standards and repeatable processes for campaign planning, content reuse, localization, measurement, and regional adoption • Lead strategic agency relationships to expand capabilities, drive innovation, and support global growth marketing initiatives • Travel approximately 15–20% • Collaborate with product and procedural marketing teams, regional marketers, and cross-functional subject matter experts • Translate business priorities, customer insights, and performance learnings into scalable marketing approaches supporting brand awareness, engagement, acquisition, retention, and commercial growth

🎯 Requirements

• Bachelor’s degree required with at least 4 years of experience, or advanced degree with at least 2 years of experience, in growth marketing, digital marketing, campaign strategy, or a related marketing role • Demonstrated experience developing data-driven programs supporting customer acquisition, engagement, retention, or commercial growth • Unrestricted U.S. work authorization required at the time of hire and for the duration of employment • For baccalaureate degrees earned outside the United States, a degree satisfying 8 C.F.R. § 214.2(h)(4)(iii)(A) is required • 6+ years of experience in omnichannel marketing, digital marketing, campaign strategy, or a related role preferred • Experience developing campaign strategies and marketing programs across regions, markets, or customer segments • Experience working in a matrixed organization across global, regional, and cross-functional teams • Ability to develop scalable frameworks, playbooks, and repeatable processes • Experience building and executing data-driven marketing programs • Project leadership experience managing competing priorities, agency partners, and internal resources • Marketing analytics, CRM, marketing automation, and digital marketing platform proficiency • Experience planning, testing, measuring, and optimizing email, web, SEO, paid media, social media, and account-based marketing campaigns • Understanding of segmentation, customer journeys, automation, and lifecycle marketing • Experience defining KPIs, analyzing campaign performance, and recommending improvements • Excellent communication and presentation skills

🏖️ Benefits

• Competitive benefits package • Short-term incentive (Medtronic Incentive Plan) • Health insurance • Dental insurance • Vision insurance • Health Savings Account • Healthcare Flexible Spending Account • Life insurance • Long-term disability leave • Dependent daycare spending account • Tuition assistance/reimbursement • Simple Steps global well-being program • Incentive plans • 401(k) plan with employer contribution and match • Short-term disability • Paid time off • Paid holidays • Employee Stock Purchase Plan • Employee Assistance Program • Non-qualified Retirement Plan Supplement • Capital Accumulation Plan for eligible Vice Presidents and above or qualifying employees • Paid sick time for temporary employees as required by applicable state law