Senior Content Marketing Manager – Industrial, B2B

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $102.5k - $184.5k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 0%

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Mendix

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

💰 $25M Series B on 2014-01

Consulting • Healthcare • Manufacturing

Mendix is a leading enterprise low-code application development platform recognized by Gartner's Magic Quadrant 2024. It allows enterprises to accelerate application development and delivery using AI-enhanced features. Mendix offers a visual IDE called Studio Pro, which simplifies complex tasks and automates routine processes. The platform supports IT governance, compliance, and digital transformation strategies. Mendix helps organizations optimize legacy investment and create exceptional customer experiences across industries like financial services, manufacturing, and retail. It also provides robust integration capabilities and collaboration with strategic partners like AWS and Red Hat.

📋 Description

• Lead and manage content production for complex, engineering-driven industrial B2B sectors • Manage blogs, long-form content, video scripts, webinars, social snippets, how-to guides, reports, solution briefs, and white papers • Manage freelance writer and agency relationships • Develop executive thought leadership programs, including ghostwriting, podcast preparation, and byline articles • Partner with cross-functional marketing teams to create always-on buyer-journey content programs • Collaborate with customers, product managers, data scientists, developers, and other subject matter experts • Identify content gaps through search intent, competitive coverage, analyst reports, and sales feedback analysis • Lead a scalable content framework for multiple technical personas • Repurpose high-performing content across formats and channels • Support organic content strategy through keyword research, topic clustering, and on-page optimization • Integrate content into nurture tracks, paid amplification, and ABM programs • Lead distribution across blogs, newsletters, developer hubs, syndication, guest posts, and community forums • Optimize content for traditional and AI-driven search and answer engines • Track organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue • Conduct content audits and prune, update, or consolidate underperforming assets • A/B test headlines, CTAs, and formats and use data to scale effective approaches • Own content deliverables for product launches, including blog posts, launch emails, release notes narratives, and sales one-pagers • Enable sales with objection-handling content, competitive comparisons, and proof points • Coordinate with developer relations and community teams to amplify practitioner content and customer stories

🎯 Requirements

• 7+ years of B2B content marketing experience, with at least 2 years • Exceptional writing and editing skills • Ability to translate complex, highly technical concepts, including data pipelines, cloud architecture, observability, and security posture, into clear narratives • Strong grasp of SEO fundamentals and experience driving measurable organic growth • Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time • Familiarity with the modern data stack or cloud security landscape, including data lakehouses • Experience marketing to developer, practitioner, or highly technical audiences at scale (preferred) • Hands-on experience with Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms such as WordPress (preferred) • Portfolio of published technical content, such as long-form guides, whitepapers, or industry publication bylines (preferred) • Familiarity with AI writing and research tools and experience using AI to automate workflows (preferred)