Director, Product Management – Downstream Marketing

🔥 16 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

✅ Product Manager

👻 Ghost score 10%

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Meridian Bioscience Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

💰 Grant on 2022-01

Healthcare • Consulting • Food & Beverage

Meridian Bioscience Inc. is a leading manufacturer of molecular and immunological reagents designed for diagnostic applications. The company specializes in providing innovative solutions to enhance point-of-care diagnostics and streamline assay development for various medical conditions, including infectious diseases and cancers. Meridian is dedicated to advancing medical diagnostics and improving patient outcomes through its high-quality products and services.

📋 Description

• Lead, develop, and mentor Product Management and Downstream Marketing professionals • Foster a culture of innovation, accountability, collaboration, and customer focus • Establish strong cross-functional partnerships to align priorities, improve execution, and achieve business objectives • Champion continuous improvement, talent development, succession planning, and organizational effectiveness • Lead portfolio financial performance, including revenue growth, pricing strategy, forecasting, profitability, and investment prioritization • Define and execute portfolio and commercialization strategies • Own product lifecycle management, including roadmap development, commercialization, portfolio optimization, and end-of-life decisions • Lead Voice of Customer initiatives and translate customer, market, and competitive insights into product investments and strategic growth opportunities • Monitor portfolio performance and implement actions to achieve business objectives • Lead product positioning, value proposition development, market segmentation, and go-to-market strategies • Partner with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams for product launches and market adoption • Develop pricing strategies, commercial programs, annual operating plans, strategic initiatives, and long-term growth objectives • Drive digital marketing, lead generation, and demand creation initiatives • Leverage data, analytics, and customer insights to optimize campaign effectiveness and return on investment • Partner with Commercial teams to accelerate customer acquisition and market penetration • Evaluate and implement emerging digital marketing tools and capabilities

🎯 Requirements

• Bachelor’s degree required; MBA or advanced degree strongly preferred • 10+ years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or adjacent regulated markets • Proven people leader with experience managing teams in product management and/or downstream marketing • Demonstrated success owning product commercialization, go-to-market execution, and lifecycle performance • Strong experience using digital marketing and demand generation to drive measurable commercial outcomes • Ability to simplify complex technical offerings into compelling, differentiated customer value • Data-driven mindset with a bias for action and accountability • Travel: 25% • Experience in IVD, diagnostics, OEM life sciences, or B2B scientific markets • Experience leading global or multi-region portfolios • Familiarity with CRM, marketing automation, and performance analytics platforms • Track record of launching new products that materially impacted growth • Strong financial and business acumen, including pricing, forecasting, profitability analysis, and portfolio management.

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