Marketing Analytics Consultant

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Minerva Project

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

📚 Education

🤝 B2B

Education • B2B • Innovation

Minerva Project is an education innovation company that has developed a unique university known for its evidence-based pedagogical approach, Fully Active Learning. By utilizing decades of research in the science of learning, Minerva University aims to transform higher education through innovative program design, outcomes-driven assessment, and technology-enabled delivery. Minerva Project partners with educational institutions to create best-in-class learning experiences and to support institutional transformation.

📋 Description

• Conduct a comprehensive assessment of Minerva's marketing and enrollment funnel • Evaluate marketing strategy, channel mix, campaign performance, audience segmentation, lead generation, lead quality, application conversion, and enrollment conversion • Analyze historical performance, marketing spend, resource allocation, reporting, dashboards, KPIs, attribution, and data sources • Identify data quality, tracking, attribution, measurement, leakage, and inefficiency gaps • Research competitor digital marketing strategies, positioning, messaging, search visibility, keywords, content, audiences, channels, and market opportunities • Analyze search trends, prospective-student behavior, emerging digital marketing channels, SEO/AEO opportunities, and higher-education acquisition trends • Analyze lead generation, lead quality, applications, conversion rates, costs per lead/application, channel, campaign, audience, geographic, website, landing-page, and search performance • Identify low-cost opportunities to increase qualified leads and applications • Improve organic search, website conversion, content, targeting, segmentation, messaging, campaign performance, re-engagement, referrals, partnerships, and Marketing–Enrollment–Admissions coordination • Synthesize research, data, and market intelligence into prioritized strategic recommendations • Develop concise presentations and reports for leadership • Present findings, supporting data, trends, competitive insights, opportunities, risks, and recommended actions • Implement approved strategies and insights

🎯 Requirements

• Significant professional experience in digital marketing, growth marketing, marketing strategy, or digital marketing consulting • Strong understanding of the digital marketing landscape and major acquisition channels • Strong knowledge of SEO and emerging AEO/search strategies • Experience evaluating digital marketing performance and identifying improvement opportunities • Strong market and competitive research skills • Excellent analytical and critical-thinking abilities • Ability to independently conduct research and turn large amounts of information into clear insights • Strong Excel/Google Sheets proficiency • Experience using SEMrush or a comparable SEO/web analytics platform • Excellent written and verbal communication skills • Strong presentation and executive communication skills • Ability to work independently and quickly in a consulting environment • Ability to move from research to insight to recommendation to action • Preferred: experience in higher education, education technology, student recruitment, or another complex acquisition environment • Preferred: experience marketing to prospective students or other high-consideration audiences • Preferred: experience with international or multi-market marketing • Preferred: experience with Google Ads, Meta Ads, Google Analytics, Search Console, or similar platforms • Preferred: experience with conversion rate optimization • Preferred: experience with content strategy and digital audience development • Preferred: familiarity with AI-driven search and emerging search behavior • Preferred: experience conducting competitive digital marketing audits • Preferred: consulting or agency experience

🏖️ Benefits

• Approximately 5–6 month consulting engagement • Remote work • Flexible time management and approach, with approximately 30–35 hours per week • Inclusive and diverse community