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Senior Manager, Content Strategy

đź•’ June 11

⚔️ Virginia – Remote

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đź’µ $152k - $191k / year

⏰ Full Time

đźź  Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

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Logo of Mission Lane

Mission Lane

501 - 1000 employees

Founded 2018

đź’Ľ Consulting

📣 Marketing

🛡️ Insurance

Consulting • Marketing • Insurance

Mission Lane is a financial services company that focuses on providing accessible credit options for individuals, particularly those underserved by traditional financial institutions. They offer the Mission Lane Visa® Credit Card, which allows applicants to see if they are approved without impacting their credit score. The company aims to support members on their financial journeys through education and tools that promote healthy financial habits, ensuring that millions of Americans have access to the resources they need to build credit and improve their financial situations.

đź“‹ Description

• Creating and optimizing content for AI-powered search surfaces: structured FAQs, conversational guides, and semantically linked content • A multisource content model spanning professional writers, influencers, AI tools, and internal subject matter experts • A PR and citation strategy that gets Mission Lane placed and referenced by high-authority external sources • Brand sentiment monitoring across social and community platforms • The content infrastructure feeding our customer-facing tools: CX chatbots, agent enablement, and knowledge bases

🎯 Requirements

• 5+ years in content strategy, content marketing, or SEO-driven editorial roles • Deep expertise in SEO, including E-E-A-T, YMYL content standards, and Schema.org implementation • Experience with GEO/AEO: creating content structured for LLM comprehension and AI-powered search surfaces • Proven ability to produce content optimized for featured snippets, structured data, and conversational search • Proficiency with analytics tools such as SEMrush, Ahrefs, or Google Search Console • Experience managing a multisource content model across writers, AI tools, influencers, and SMEs • Ability to work cross-functionally with product, engineering, legal, compliance, and customer experience • Strong writing and editorial judgment: you're comfortable both producing and overseeing

🏖️ Benefits

• health/dental/vision insurance options • 401(k) match • paid time off • monthly wellness stipend • disability coverage • paid parental leave • flexible spending account (for childcare and healthcare) • life insurance • remote-first work environment

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