Marketing Operations Manager

🔥 0 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $120k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Modern Family Law

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

👥 B2C

B2C

Modern Family Law is a forward-thinking, tech-savvy, and compassionate family law firm that helps individuals and families navigate divorce, custody, support, and related family-law matters. The firm emphasizes cost-effective, technology-driven services (including calculators, a Resource Center, and flexible billing/SimpleStart retainers), operates across multiple U. S. locations, and supports career development through LLP support and a post-bar clerk mentorship program.

📋 Description

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates. • Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams. • Establish a weekly status reporting cadence for the project team. • Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams. • Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams. • Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager. • Build and execute the launch day run-book. • Manage review cycles at key project milestones. • Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently. • Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions. • Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products. • Help with the project management platform (Asana) for the marketing team. • Facilitate quarterly retrospectives to capture lessons learned and improve team performance. • Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce. Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager. • Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels. • Partner with Sales Operations and IT implementation partners on technical execution when applicable. • Own the operational mechanics of the marketing budget. Allocation strategy and reallocation decisions remain with the Director of Marketing. • Build and maintain the operational documentation that allows the marketing team to operate consistently as it scales. • Maintain the location launch playbook for new market openings. • Establish brand quality assurance processes for creative and content output. • Build and maintain the new market launch playbook covering marketing infrastructure setup. • Conduct quarterly process audits and identify improvement opportunities. • Operate the bridge between Marketing and the Sales and Intake function. Make sure lead handoffs work, definitions stay aligned, and feedback flows in both directions. • Partner closely with attorneys, legal staff, operations leaders, and business stakeholders to understand document requirements, workflows, and business processes. • Collaborate with software developers, Salesforce administrators, and technology stakeholders to support effective integration between document automation platforms and Salesforce and other business systems.

🎯 Requirements

• 3+ years of experience implementing, configuring, or managing document automation, document assembly, or document generation solutions. • Experience gathering business requirements and translating them into technical or system-based solutions. • Strong understanding of workflow automation, business rules, conditional logic, and process optimization. • Experience working with structured data sources and business systems. • Strong analytical, problem-solving, and troubleshooting skills. • Excellent communication and stakeholder management abilities. • Ability to manage multiple projects and priorities in a fast-paced environment. • Comfortable collaborating cross-functionally with both technical and non-technical teams. • Ability to communicate professionally and interact effectively with employees, managers, leadership, attorneys, support staff, and external partners. • Ability to be a proactive self-starter who can operate independently while managing multiple priorities and deadlines • Demonstrated attention to detail, reliability, organization, and follow-through. • Ability to identify process gaps and recommend practical solutions to improve efficiency, consistency, and operational effectiveness. • Flexibility and ability to respond positively to shifting priorities and business needs. • Ability to work under pressure and manage competing priorities while maintaining accuracy and professionalism. • Ability to work in a primarily computer-based environment, including extended periods of sitting, screen time, typing, and use of standard office equipment. • Ability to occasionally lift and move office equipment or materials weighing up to 10 pounds.

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Short Term & Long Term Disability • Training & Development • Work from Anywhere -- eligible after 6 months.