Senior Marketing Operations Manager

🕒 3 days ago

🇺🇸 United States – Remote

💵 $122k - $144k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Salesloft

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

🤝 B2B

☁️ SaaS

⚡ Productivity

B2B • SaaS • Productivity

Salesloft is a company that provides a sales engagement platform designed to help businesses improve their sales processes and enhance customer relationships. The platform offers features such as email tracking, call logging, and sales analytics, allowing sales teams to engage with prospects more effectively and efficiently. Salesloft integrates with various third-party applications, including Salesforce, LinkedIn, and Microsoft Outlook, to streamline sales activities and improve productivity. The company also focuses on providing reliable services by monitoring and resolving incidents that may impact the use of their platform, ensuring minimal disruption to their users.

📋 Description

• Act as the primary administrator and architect for the Marketo instance, maintaining database hygiene, compliance, and scoring implementation • Design, optimize, and maintain the lead routing graph using LeanData • Build and scale automations across the stack using Tray.io • Safeguard integration health, troubleshoot errors, and partner with Business Systems on data flows • Manage the marketing operations agency relationship, including scope, throughput, and SLAs • Lead weekly KPI reporting, email send calendars, and list import quality assurance • Architect a technical framework supporting the Revenue Orchestration Platform

🎯 Requirements

• Advanced technical proficiency administering and architecting Marketo • Deep knowledge of Marketo smart campaign logic, database hygiene, and Salesforce synchronizations • Strong capability designing LeanData routing graphs, account-based logic, and inbound scheduling rules • Deep Salesforce fluency with campaign objects, lead/contact routing, and custom reporting • Hands-on experience building workflow automations and integrations with iPaaS platforms such as Tray.io or Workato, or custom scripts • Proven experience managing multi-tool marketing ecosystems such as 6sense, ZoomInfo, Salesloft, and attribution/enrichment platforms • Experience maintaining integration health • Experience managing external vendor or agency relationships • Superb written communication and ability to document complex system logic and explain technical trade-offs to non-technical stakeholders • Collaborative cross-functional partnership with Business Systems, Marketing, and Revenue leaders

🏖️ Benefits

• Performance bonus • Benefits • Other applicable incentive compensation plans • Inclusive and supportive workplace • AI-assisted hiring opt-out without impact on consideration