Marketing Operations Lead

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Guidant Power

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2024

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

Consulting • Healthcare • Manufacturing

Guidant Power is a nationwide electrical safety and reliability services company that delivers arc flash hazard analyses, infrared thermography inspections, electrical maintenance and hands-on safety training to businesses across North America. The company helps clients meet OSHA and NFPA compliance requirements, reduce electrical risk, and improve operational uptime through inspections, labeling, customizable training (including Spanish courses), and a secure portal for reports and documentation. Founded in 2024 by industry veterans from Rozel and BCH Safety, Guidant serves manufacturers, healthcare facilities, data centers, utilities, and other multi-site operators.

📋 Description

• Manage the day-to-day execution of Guidant's marketing activities • Establish priorities, schedules, budgets, deliverables, and performance expectations for internal and external resources • Align marketing activities with company growth objectives, service-line priorities, and sales needs • Lead implementation and rollout of HubSpot as the marketing automation platform • Build processes to capture, enrich, score, nurture, and route leads • Define lead, sales-accepted lead, and NetSuite opportunity workflows • Create and manage automations, sequences, landing pages, forms, campaigns, segmentation, reporting, and integrations • Maintain accurate, complete, and usable marketing data • Develop and manage the marketing plan, campaign calendar, priorities, and budget • Create and improve email, SEO, paid advertising, event, webinar, and account-based marketing campaigns • Build dashboards connecting marketing activity and investment to leads, opportunities, pipeline, and revenue • Manage integrations among marketing automation, NetSuite, the website, and outside data sources • Lead newly acquired companies' integration into Guidant's marketing strategy, systems, data, processes, and brand • Coordinate outside agencies, vendors, contractors, and specialists • Provide consistent reporting and support measurable pipeline growth

🎯 Requirements

• Five or more years of experience in B2B marketing operations, revenue operations, or demand generation • Two or more years of experience independently owning a marketing operations function or marketing automation platform • Hands-on experience administering HubSpot • Experience with HubSpot automations, sequences, landing pages, campaigns, reporting, and integrations • Experience managing lead processes from initial capture through closed won • Experience coordinating agencies, vendors, contractors, budgets, and competing priorities • Strong business judgment connecting marketing decisions to customer needs, sales effectiveness, pipeline, and revenue • Ability to move between high-level planning and hands-on execution • Experience in B2B services, industrial markets, engineering, electrical services, or multi-site enterprise sales would be helpful • Self-directed, practical, feedback-oriented approach • Ability to manage multiple resources and bring structure to ambiguity • Ability to build repeatable processes and improve existing systems • Submit a resume and a response addressing the required questions in no more than 300 words

🏖️ Benefits

• Direct exposure to company strategy, sales priorities, investment decisions, acquisitions, and business results • Access to Shore Capital's marketing cohort and peer group across more than 60 Shore companies • Access to peers, proven practices, and a broader network of marketing expertise • Meaningful responsibility • Professional growth support • Opportunity for increasing responsibility and broader leadership • Opportunity to build a career with the company