Senior Manager, Marketing Operations

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VitalEdge Technologies

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2001

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

VitalEdge Technologies is a leading provider of integrated dealer management systems that cater specifically to equipment dealerships. With over two decades of experience, VitalEdge focuses on transforming operations through their software solutions, such as e-Emphasys ERP and IntelliDealer, which enhance efficiency, customer satisfaction, and profitability for businesses in heavy equipment and truck sales and rentals. Their tools enable dealers to leverage data insights for informed decision-making and better operational visibility.

📋 Description

• Own full-funnel measurement and ROI reporting across awareness, engagement, lead generation, opportunity progression, customer expansion, and revenue • Build dashboards and reporting connecting marketing activities to MQLs, opportunities, pipeline, closed-won revenue, and customer expansion • Define campaign tracking, attribution, source definitions, naming conventions, and reporting standards • Manage and improve HubSpot, 6Sense, WordPress, Zoom, analytics tools, and related marketing applications • Maintain integrations, data flow, configuration, access, testing, governance, quality assurance, documentation, and the marketing technology roadmap • Lead onboarding, training, office hours, and enablement for marketing, sales, and cross-functional users • Partner with Revenue Operations on Microsoft Dynamics workflows, lifecycle stages, lead routing, scoring, assignment, qualification, notifications, and handoffs • Coordinate email calendars, nurture programs, audience eligibility, segmentation, suppression rules, approvals, and follow-up workflows • Support integrated growth campaigns, including audiences, segments, workflows, forms, landing pages, tracking structures, and reports • Manage lifecycle, automation, database governance, segmentation, data quality, enrichment, cleansing, retention, archival, and regular audits • Administer the VitalEdge WordPress website, including updates, landing pages, forms, redirects, plugins, tracking codes, integrations, analytics, and conversion tracking • Apply SEO, AEO, and GEO foundations and monitor organic search, AI search visibility, website engagement, user journeys, and conversions • Measure paid search, paid social, display, programmatic, and retargeting performance and reconcile results across advertising, analytics, HubSpot, 6Sense, and Microsoft Dynamics • Own webinar setup, registration, production, recordings, post-event workflows, automation, lead routing, and performance measurement • Partner across Marketing, Sales, Revenue Operations, Finance, and IT to improve operational standards, adoption, governance, and reporting

🎯 Requirements

• 5+ years of experience in marketing operations, digital marketing operations, revenue operations, or related fields • Experience supporting complex sales cycles, multiple products, buyer groups, customer segments, and customer expansion programs • Strong hands-on experience with marketing automation, CRM, attribution, analytics, and campaign measurement • Experience with HubSpot, 6Sense, or comparable platforms • Experience partnering with Revenue Operations on CRM workflows, field governance, lifecycle stages, routing, and reporting • Experience coordinating complex email and nurture programs across multiple audiences and internal stakeholders • Experience building full-funnel reporting connecting marketing activities and investments to pipeline, revenue, and ROI • Experience with account-based marketing and intent platforms such as 6sense • Hands-on WordPress administration experience • Working knowledge of technical and on-page SEO, AEO, and GEO foundations • Experience measuring paid media and producing webinars • Demonstrated ability to train and enable users across multiple functions • Strong analytical, troubleshooting, documentation, communication, and project management skills • Ability to manage competing priorities while maintaining clear operational standards and timelines • Experience with Google Analytics, Google Search Console, Google Ads, Microsoft Clarity, LinkedIn Campaign Manager, and webinar platforms • Knowledge of data enrichment, consent management, website governance, and international marketing requirements • Experience managing vendor, agency, contractor, and technology budgets

🏖️ Benefits

• No explicit benefits, perks, or compensation extras stated