Marketing Manager, Lab Systems – Workflow

Job not on LinkedIn

🔥 3 hours ago

⛰️ Colorado, Nevada, +2 more states – Remote

⛰️ Colorado – Remote 🎰 Nevada – Remote 🚗 Michigan – Remote ⛷️ Utah – Remote

💵 $103.1k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Thermo Fisher Scientific

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1956

🏥 Healthcare

📦 Logistics

🏭 Manufacturing

Healthcare • Logistics • Manufacturing

Thermo Fisher Scientific is the world leader in serving science, with annual revenue of more than $40 billion. Their mission is to enable customers to make the world healthier, cleaner, and safer by supporting life sciences research, solving complex analytical challenges, increasing laboratory productivity, and improving patient health through diagnostics and the development of life-changing therapies. With a global team, they offer innovative technologies and pharmaceutical services through brands such as Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD.

📋 Description

• Lead marketing support for the U.S. go-to-market strategy of the laboratory systems product portfolio and workflow analysis program • Support autoimmunity and allergy portfolios as business needs require • Drive pull-through and integration of marketing strategies and tactics across multiple channels • Lead launches and development of new systems products, including pre-registration, internalization of FDA-cleared products, operations support, go-to-market planning, sales deployment, and marketing activities • Use workflow analysis, competitive intelligence, and market insights to inform product positioning and differentiation strategies • Serve as product expert and point person for assigned systems products, supporting sales, sales training, leadership, clinical and scientific affairs, operations, and national accounts • Track market metrics and data, evolve the marketing approach, and communicate strategic decisions and initiatives to leadership • Support sales enablement activities and gather customer perspectives and insights • Partner with learning and development and sales leadership to shape resources and direction • Develop and implement sales initiatives using target analysis, segmentation, workflow analysis, competitive positioning, and sales-platform distribution • Conceptualize and implement digital initiatives and campaigns for laboratory systems products • Lead cross-functional project teams and collaborate with agencies, content creators, marketing technology, digital teams, and global product teams • Manage tradeshow presence and strategy, including booth planning, product demonstrations, educational content, and lead generation • Build integrated product marketing strategies across digital marketing, campaigns, conferences, email marketing, webinars, live events, and non-traditional channels • Develop innovative ways to amplify product messaging and educate consumers, healthcare providers, and laboratorians

🎯 Requirements

• Bachelor's Degree required; preferred education in business, marketing, or science • Minimum 5+ years of experience in marketing, business development, or similar roles • Experience with multi-channel market-based campaigns, including messaging, programs, and tactics to drive awareness and adoption • Experience in healthcare, diagnostics, biotechnology, medical device, sales, pharmaceutical, or similar environments • Ability to facilitate market research and analyze market segments, market trends, growth rates, business trends, and expansion opportunities • Strong project and task management skills • Excellent verbal and written communication skills • Experience working with cross-functional teams • Ability to understand, influence, and communicate with internal stakeholders and external parties • Demonstrated ability to deliver effective presentations • Excellent storytelling and value-proposition development skills • Ability to translate customer and organizational needs into effective marketing materials and strategies • Ability to supervise, analyze, and report on strategy, tactic, program, and material effectiveness using metrics dashboards • Strong business acumen, problem-solving, and analytical ability • Ability to make decisions in a fast-paced environment with incomplete information • Ability to support development of internal and external tools and identify process improvements • Proficient in Word, Excel, and PowerPoint • Must be able and willing to travel up to 20% domestically, including occasional weekends, and internationally • Must be able to travel by car and airplane • Must be able to work in a virtual work environment, spending much of the workday at a computer or on the phone

🏖️ Benefits

• Variable annual bonus based on company, team, and/or individual performance results • Choice of national medical and dental plans • National vision plan • Health incentive programs • Employee assistance and family support programs • Commuter benefits • Tuition reimbursement • At least 120 hours paid time off (PTO) • 10 paid holidays annually • Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave) • Accident and life insurance • Short- and long-term disability • Competitive 401(k) U.S. retirement savings plan • Employees’ Stock Purchase Plan (ESPP), with eligible colleagues able to purchase company stock at a discount • Fully remote/virtual work environment