Senior Manager, Marketing Operations

🔥 0 minutes ago

🏰 Missouri – Remote

🏰 Missouri – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Ansira

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

📣 Marketing

🏢 Enterprise

💰 Private Equity Round on 2012-03

B2B • Marketing • Enterprise

Ansira is a company that specializes in helping brands synchronize their distributed ecosystems through a comprehensive platform and professional services. With over 100 years of experience, Ansira empowers brands to better coordinate their partner networks, drive efficiencies, and stimulate brand-to-local growth. The company offers a suite of services including media planning, strategic consultancy, and targeted marketing incentives, supporting over 300 brands across various industries. Ansira's solutions are designed to unleash creativity, motivate partner investments in marketing, and engage consumers with personalized campaigns. They are a recognized leader in distributed growth, providing vital tools and tactics for effective brand promotion.

📋 Description

• Support execution of ABM programs using Demandbase and related tools • Manage target account selection, segmentation, account lists, and campaign deployment • Collaborate with Marketing, New Business, and Sales stakeholders to activate campaigns across priority accounts • Monitor account engagement, campaign performance, and pipeline contribution • Own day-to-day support and optimization of Salesforce, Demandbase, HubSpot, and other marketing systems • Manage marketing technology administration, integrations, vendor coordination, and process improvement • Maintain data quality, campaign tracking, and reporting accuracy • Improve lead routing, scoring, lifecycle stages, and operational workflows • Troubleshoot system, process, and reporting issues and build scalable solutions • Contribute to LMA and CRM strategy through user-level campaigns and lifecycle marketing initiatives • Build and improve reporting, dashboards, KPIs, attribution inputs, and reporting standards • Support lead generation and nurture efforts across channels and programs • Improve lead handoff, follow-up, conversion, pipeline creation, and progression • Manage and support a Colombia-based team member • Build cross-functional relationships and improve marketing processes, governance, and operational efficiency

🎯 Requirements

• 8–10+ years of experience in B2B marketing, marketing operations, revenue operations, or a related function • Hands-on experience with CRM and martech platforms, including Salesforce and marketing automation tools such as HubSpot • Experience supporting or executing ABM programs using Demandbase or similar platforms • Strong understanding of lead management, funnel stages, campaign operations, and reporting • Comfort managing data, dashboards, workflows, and system-driven processes with high accuracy and attention to detail • Ability to translate business needs into operational improvements and practical execution plans • Ability to collaborate across Marketing, Sales, New Business, Client Growth, and LMA teams • Experience managing vendors, tools, or platform relationships is a plus • Strategic thinking and sound judgment, with willingness to be hands-on in execution