Marketing Operations Manager – Marketo Engineering

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $128.4k - $191.6k / year

⏰ Full Time

🟠 Senior

🔴 Lead

👮‍♀️ Software Engineering Manager

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Cisco

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1984

🔧 Hardware

🔐 Security

🏢 Enterprise

Hardware • Security • Enterprise

Cisco is a multinational technology company that provides networking hardware, software, and services to enterprises, service providers, and governments. It builds routers, switches, optical transceivers, programmable silicon, and edge computing platforms, and offers security, collaboration (Webex), observability, and AI-enabled software and support services to help organizations design, operate, and secure large-scale networks and data centers. Cisco also delivers professional services, training, and cloud-managed solutions to support digital transformation and AI-ready infrastructure.

📋 Description

• Serve as the primary Marketo administrator, ensuring platform performance, governance, and operational excellence • Build, maintain, and enhance scalable marketing automation programs and workflows • Partner with Marketing Strategy, Campaign Operations, Field Marketing, RevOps, Sales, Sales Operations, Data Analytics, and Data teams • Lead automation initiatives that increase efficiency, improve data quality, and enable measurable business outcomes • Administer Marketo, including database health, email deliverability, campaign operations, and platform monitoring • Configure, maintain, and troubleshoot integrations across Marketo and connected marketing technologies • Automate recurring marketing processes using tools such as Openprise • Establish governance standards, naming conventions, folder structures, documentation, and version control • Provide technical guidance and support for campaign execution, email templates, landing pages, forms, and related assets • Design, build, and optimize Marketo campaigns, engagement programs, lead nurturing, segmentation, scoring models, and lifecycle programs • Maintain scalable architecture supporting future business growth • Evaluate emerging marketing automation capabilities and recommend tools or enhancements • Train and mentor stakeholders on Marketo best practices and platform capabilities

🎯 Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related discipline with 7+ years of relevant professional experience, or a Master's degree in a related discipline with 4+ years of relevant professional experience • Marketo Certification(s) • 4+ years of experience with Marketo or comparable marketing automation platforms • 3+ years' experience with email deliverability, lead lifecycle, scoring, segmentation, and nurture programs • Excellent project management skills and ability to manage multiple work streams under tight deadlines • Familiarity with AGILE/SCRUM process management methodologies • Prior experience in B2B SaaS or a high-tech environment • Ability to train and mentor teams on marketing automation best practices • Experience optimizing and scaling marketing automation systems in a growth environment • Experience integrating Marketo within a larger RevOps infrastructure • Experience managing integrations between marketing automation and CRM systems such as Salesforce and other data sources • Experience with REST/SOAP APIs, Webhooks, JavaScript, or similar technologies • Strong problem-solving skills for troubleshooting complex campaign logic and data flows • Strong cross-functional collaboration skills and ability to influence process improvements

🏖️ Benefits

• Medical, dental and vision insurance • 401(k) plan with Cisco matching contribution • Paid parental leave • Short- and long-term disability coverage • Basic life insurance • Potential Cisco restricted stock unit grants • 10 paid holidays per full calendar year • 1 floating holiday for non-exempt employees • 1 paid day off for employee’s birthday • Paid year-end holiday shutdown • 4 paid days off for personal wellness • 16 days of paid vacation for non-exempt employees • Flexible vacation time off program for exempt employees with no defined limit, subject to availability and business limitations • 80 hours of sick time off provided on hire and each January 1st • Up to 80 hours of unused sick time carried forward • Additional paid time away for critical or emergency family issues • Optional 10 paid volunteer days per full calendar year • Annual bonuses for non-sales roles, subject to Cisco policies