Demand Generation Specialist

🔥 2 hours ago

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ModMed

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

ModMed is a healthcare technology company that provides specialty-specific electronic health record (EHR) software, practice management, revenue cycle management, analytics, and patient communication tools for medical practices. Their platform integrates AI-powered features—like ModMed Scribe—for clinical documentation, workflow automation, billing assistance, and patient engagement to help specialty physicians streamline operations and improve efficiency. ModMed focuses on serving specialty practices (dermatology, ophthalmology, gastroenterology, orthopedics, OBGYN, etc. ) with onboarding, support, and integrations (FHIR API, telehealth, payment processing).

📋 Description

• Partner with the Demand Generation Manager to coordinate multi-channel campaigns • Synchronize emails, landing pages, ads, and other digital assets for launch • Develop segment-specific strategies for Key Segment or Strategic Segment buyers • Assist with project timelines and align Creative, Operations, and Content teams on deliverables • Track marketing campaign performance across MQLs, SALs, SQLs, and Pipeline • Compile weekly and monthly performance reports and identify trends to optimize marketing spend • Maintain data hygiene in CRM and marketing automation platforms • Support budget tracking and vendor management • Organize internal documentation, campaign calendars, and creative brief repositories • Schedule and prepare weekly segment meetings, set agendas, and capture actionable next steps • Attend strategic meetings for both segments • Liaise between Demand Generation and Sales Development teams to support lead follow-up processes • Stay current on product offerings and articulate solutions to buyer pain points

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field • 1–3 years of hands-on experience in a marketing or similar role • Familiarity with Excel or Google Sheets • Prior exposure to Salesforce is considered a strong plus • Robust organizational skills and attention to detail • Proven ability to manage multiple tasks simultaneously • Curiosity about the reasons behind data and numbers • Eagerness to learn data-driven decision-making

🏖️ Benefits

• Comprehensive medical, dental, and vision benefits • Company Health Savings Account contribution • 401(k) matching contribution of 50% of employee contributions deferred on up to 6% of compensation • 100% vesting of matching contributions after one year of employment • Generous Paid Time Off • Paid Parental Leave programs • Company-paid Life and Disability benefits • Flexible Spending Account • Employee Assistance Programs • Company-sponsored Business Resource & Special Interest Groups • Professional development opportunities • Tuition reimbursement programs • Unlimited access to LinkedIn Learning • Global presence and in-person collaboration opportunities • Remote availability for some roles

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